http://www.abs-cbnnews.com/business/...heme-park-devt
MANILA, Philippines - Lopez-led multimedia conglomerate ABS-CBN Corp. is branching out into theme parks and resorts development, following the footsteps of global media giants Walt Disney Co., NBC Universal and Viacom which broke out of the cocoon of home entertainment.
The country’s largest media outfit has incorporated ABS-CBN Theme Parks & Resort Holdings Inc. with an initial authorized capital of P270 million to serve as the group’s vehicle for its foray into the amusement park business.
The Lopezes were earlier reported among those that have signified interest to partner with Japanese billionaire Kazuo Okada, one of the four investor groups granted a license to operate a casino in Philippine Amusement & Gaming Corp.’s Entertainment City.
Okada and the group of taipan John Gokongwei are still in talks for a possible partnership in the Japanese pachinko tycoon’s planned $2 billion integrated resort along Manila Bay.
Sources said ABS-CBN is banking on the flourishing market for family amusement rides and live shows as Asia’s large populations are now moving up into the bottom rungs of the middle classes, triggering a boom in theme park construction. With more disposable income and free time, the continent’s growing middle class tend to spend some of it on thrill rides.
In an industry challenged by piracy and a deteriorating DVD business, amusement parks have emerged as a bright spot. Theme parks have become one of the few steady growth drivers for global media and entertainment conglomerates.
Analysts said real estate has become indispensable to an entertainment company’s portfolio, its growth and promotional strategies. The recent years have seen many global media firms venturing into theme park and resorts development to diversify their revenue stream.


Reply With Quote

