PBA games live on Smart’s myTV

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AFTER the live broadcast of the Pacquiao-Barrera fight, myTV continues to bring top-rating events live to Smart subscribers.

myTV has started airing the PBA games live on cellphones hooked to Smart’s service on Oct. 14.

The deal has just been recently inked between 360media President and CEO Orlando Vea and the Philippine Basketball Association Commissioner Renauld Barrios making the broadcast partnership official between Smart and PBA.

The first games will kick off the Smart Philippine Cup.

The start of the PBA season on myTV is historic for the Filipino viewing public which are known to be devout basketball fans.

myTV’s partnership with the PBA adds a new dimension to watching the games as fans subscribed to Smart can now view them live anywhere they are by just turning on their myTV handsets.

This heralds the start of a new era for the 2007-2008 PBA games which has announced new rules and an exciting roster of new players.

PBA officials led by Chairman Tony Chua of Red Bull and officer-in-charge (OIC) Renauld “Sonny” Barrios said, “We’re all full of hope and excited as we welcome the new season of Asia’s first ever play-for-pay league,” during the formal launching of the PBA’s 33rd season at the Sofitel Philippine Plaza Hotel.

Under Barrios’ watch, the Board approved the adoption of new rules, foremost of which is the controlled handcheck, a regulation intended not to impede the offense of the game.

Since its launch in August, myTV has given excitement to Smart subscribers who are on the go and who want instant access to news, information and entertainment.

Watching their favorite TV shows on their Smart cellphones has become a habit as the gadget is handy.

They can carry their handsets anywhere and can kill downtime by flipping it on to view the shows on 10 channels now available on myTV: CNN, National Geographic, the History Channel, MTV, Jack TV, ETC, Basketball TV, Cartoon Network and Pinoy Box Office.
Live events have also been broadcast on myTV, making the service valuable to those who cannot be home to watch these important events on television.

With this, myTV has been catching on as it suits the lifestyle of young, mobile cellphone users.