Are you influenced by the endorsers, especially the celebrities, to buy the products being endorsed?
http://www.philippinebusiness.com.ph...10-8/cover.htm
Would you rather eat at Jolibee, instead of McDonald, because of Aga or Sarah?
Would you shift from one brand, which you have been using for ages, to another because your favorite actor/actress is endorsing the other brand?
I'm not influenced. I always look at the quality vis-a-vis the price.
Kung minsan nga, pag nag-grocery kami sa SM, sinasabi ko sa asawa ko na ang kunin ay yung Bonus brand.




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Kahit sino mag endorsed, kay artista o hindi, inom pa rin

