Local Celebrity Endorsers. Do they work for a brand or against it?

[midinite]

Just a question. You see Kris on most every brand nowadays from low end detergents to bathroom tiles to Bench. Same with many Celebs.

Gone are the days when advertising here had an idea and here are the days where you place your brand next to a well known smiling face and then voila you have an ad.

Now there are those that claim that they help spur sales for the brand. Others contend that while they do they merely cause than sales spike but the brand suffers because people recall the Celeb and not the brand. For example, people saying did you see (place celebs name here)'s ad and not the name of the brand.

What do you think of this?

note: also celebs seem to be scandal ridden. is that a factor in an ad?

[CVT]

They do work!

There are a lot of gullible people out there (including myself.... )

1901:nolurk:

[kiper]

Big help for adverters. Sobrang lakas ng benta ng Fitrum dahil kay Juday. Walang stock kahit saang mercury drugstores na puntahan ko (QC Area).

[cutedoc]

advertisers specially celebs really work, clebs now endorses drugs like paracetamol, cough syrup, nutritional supplements(ensure), multivitamins...

celebs also endorses doctors, dentist and even lawyers...

[1D4LV]

si esmi dati, dalang dala dun sa commercial ni sharon cuneta ng bic-mac tsaka yung apple pie eh....

[evs_13]

yap, they do. AFAIK, si sharon cuneta ang pinaka reliable na endorser ng mga product.