Hyunndai top in BRAND LOYALTY among Americans...

[tidus1203]

Kbb.com: Hyundai Owner Loyalty Speeds Past Honda, Replaces Toyota to Take No. 1 Spot

Hyundai Values Outperform Segment; Sonata Recently Breaks into Top 10 Most-Researched New Vehicles List

IRVINE, Calif., March 15 /PRNewswire/ -- According to the latest Kelley Blue Book www.kbb.com Market Intelligence data, brand loyalty for Hyundai recently surpassed that of Honda and Toyota, leading Hyundai's brand loyalty to the No. 1 spot among car shoppers on Kelley Blue Book's kbb.com. In addition, Hyundai values have been outperforming the car segment average, and the all-new Sonata recently emerged on the kbb.com Top 10 Most-Researched New Vehicles list.
When comparing February 2010 data to Q4 2009, Korean import automaker Hyundai has seen the greatest recent increase in loyalty, with Hyundai owners looking at new models within the brand increasing by 10.4 percentage points to 56.3 percent. This surge leads Hyundai to the top spot in brand loyalty on kbb.com for the first time in recent history, up from third place in Q4 2009.
In the same timeframe, Toyota fell from the No. 1 spot to third place and Honda continues to hold steady at second place. A fewer percentage of Toyota owners are looking at new models within the brand, down 4.4 percentage points to 53.3 percent, driving Toyota loyalty to third place. Meanwhile, holding steady in second place, Honda owners looking at new models within the brand have increased by 0.7 percentage points to 55.8 percent.
In addition, the Hyundai Sonata recently broke into kbb.com's Top 10 Most-Researched New Vehicles list for the first time. In February 2010, the Sonata was the fifth most-researched new car on kbb.com, with only perpetual 'Top 10 Most-Researched' mainstay Honda and Toyota models such as the Accord, Civic, Camry and CR-V ahead of it.
Furthermore, according to Kelley Blue Book Values data, throughout the month of February 2010 Hyundai outperformed the overall car segment average by a healthy margin. Hyundai values increased 2 percent month-over-month, relative to a 0.3 percent increase for the entire car segment.
"Hyundai is clearly benefiting from 'a perfect storm' - a result of introducing passionate new products like the 2011 Sonata and 2010 Tucson, while Honda's mainstream vehicles like the CR-V and Accord are a bit stale in the marketplace and Toyota is experiencing a huge consumer perception crisis," said James Bell, executive market analyst for Kelley Blue Book's kbb.com. "To sustain this momentum, Hyundai should continue to promote its attractive new-vehicle lineup, solid warranty offer and strong price-points to new-car shoppers. Hyundai's main challenge in the near future will likely come from domestic automakers like Ford and GM as they gear up for battle over buyers starting to look for a change from 'Camry-land.'"

http://mediaroom.kbb.com/kelley-blue...take-no-1-spot


GO HYUNDAI!!

[isa1023]

Hindi malayong mag-top din sila dito sa Pinas lalo pag naglabas sila ng competitor in the compact sedan segment. The Accent kasi is just bit unattractive. Sana they bring the USDM Elantra in.

I wonder what happens if they make a diesel pick-up.

[tidus1203]

Actually sad to say narinig ko sa interview dati ni John Krafcik (CEO of Hyundai USA) na Hyundai HAS NO PLANS to make a pick-up. Why daw? Because as a totality pick-up sales in first world countries is in a steady decline. Pansin mo Hyundai no longer makes ladder on frame vehicles instead make soft roader CUV's. Yun daw ang growth segment according to Krafcik... They will let the other automakers fight daw for a pie that is getting smaller...

But yeah given Hyundai's superb CRDi technology, a Hyundai pick-up would be awesome!

[Gen. Miting]

Actually sad to say narinig ko sa interview dati ni John Krafcik (CEO of Hyundai USA) na Hyundai HAS NO PLANS to make a pick-up. Why daw? Because as a totality pick-up sales in first world countries is in a steady decline. Pansin mo Hyundai no longer makes ladder on frame vehicles instead make soft roader CUV's. Yun daw ang growth segment according to Krafcik... They will let the other automakers fight daw for a pie that is getting smaller...

But yeah given Hyundai's superb CRDi technology, a Hyundai pick-up would be awesome!

pickups should join be categorized as in the line FB's, mini-trucks or any other industrial vehicles. imho, di talaga sya pwede passenger car. buti alam ng hyundai 'to heheh

[CVT]

Sa US kasi, aggressive ang marketing ng Hyundai. Like you can return your ride, with very little hassle, if you lost your job... Adapting kung baga to the volatile environment/situation.

In my case, I am not loyal to the Hyundai brand. It is just that I see a few of their rides as value for money. Although, their price increases locally since 2007 or maybe earlier, have no doubt narrowed their perceived advantage over their competitors. Our last 3 van purchases were from them....

9505:spam:

[frenchtower]

I agree on this! I'm starting to feel now Hyundai's presence here in SoCal.

If a car company offers these, how can you say no?

*10 Year/100,000 mile powertrain protection

*5 Year/60,000 mile new vehicle limited warranty (covering audio, paint, battery, etc.)

* 7 Year/Unlimited miles anti-perforation warranty

*5 Year/Unlimited miles 24-hour roadside assistance

*12 month/12,000 mile replacement parts and accessory warranty

*8 Year /80,000 mile Federal emission and performance warranty

*7 Year/70,000 mile California emission control systems warranty

And this too...

Hyundai is the first automaker in the U.S. to offer a vehicle return program that allows you to walk away from your loan or lease without having to worry about negative equity. It lets you return your vehicle in case of certain life-altering circumstances.
That's the Hyundai Assurance.

Program Details

• Available on all new Hyundai vehicles.
• Available to everyone regardless of age, health, or employment history.
• 12 months complimentary on every new Hyundai vehicle financed or leased.
• Covers up to $7,500 in negative equity.

Coverage in case of

• Involuntary unemployment
• Physical disability
• Loss of driver's license due to medical impairment
• International employment transfer
• Self-employed personal bankruptcy
• Accidental death

Source: Hyundai Motor USA

Go HyUNDAI

[oliver1013]

^^Wow sana ganyan din ang bigay dito sa Pinas, no doubt yan din bibilhin ng madami

[frenchtower]

Another icing on the cake. Qualified buyers gets 2.9% interest on a 60 month auto loan (inhouse). +Cash rebates on some models. Hyundai is really doing its best to be on top of the game.

[tidus1203]

Pero dito nga sa RP Hyundai's offer is just competitive and not dominating unlike in the US. But still locally they offer the 2nd best warranty after Kia. Medyo ignorante parin ang mga Pinoy car buyers compared to American car buyers in general, pero lalakas din Hyundai dito possibly topping Honda as early as next year. Yung last sales figure ng CAMPI locally showed the Honda and Hyundai are so close na sales wise...

[jaymd]

sino pala supplier ng hyundai crdi?

[CVT]

I agree on this! I'm starting to feel now Hyundai's presence here in SoCal.

If a car company offers these, how can you say no?

*10 Year/100,000 mile powertrain protection

*5 Year/60,000 mile new vehicle limited warranty (covering audio, paint, battery, etc.)

* 7 Year/Unlimited miles anti-perforation warranty

*5 Year/Unlimited miles 24-hour roadside assistance

*12 month/12,000 mile replacement parts and accessory warranty

*8 Year /80,000 mile Federal emission and performance warranty

*7 Year/70,000 mile California emission control systems warranty

And this too...
Hyundai is the first automaker in the U.S. to offer a vehicle return program that allows you to walk away from your loan or lease without having to worry about negative equity. It lets you return your vehicle in case of certain life-altering circumstances.
That's the Hyundai Assurance.

Program Details

* Available on all new Hyundai vehicles.
* Available to everyone regardless of age, health, or employment history.
* 12 months complimentary on every new Hyundai vehicle financed or leased.
* Covers up to $7,500 in negative equity.

Coverage in case of

* Involuntary unemployment
* Physical disability
* Loss of driver's license due to medical impairment
* International employment transfer
* Self-employed personal bankruptcy
* Accidental death


Source: Hyundai Motor USA

Go HyUNDAI

Plus, di hamak na mas mura ang kanilang mga sasakyan sa America vs. Toyota, Honda, Ford/GM et al...

Saan ka pa pupunta?

9505:spam: