Honda Leads F1's Green Revolution

[BcolXpress]

Honda leads Formula One’s green revolution


The Honda Racing F1 Team today unveiled a radical new approach to Formula One.


Launched at the Earth Gallery in London’s Natural History Museum, Honda’s 2007 challenger, the RA107, will feature no commercial logos at all, replacing them with a giant image of the Earth. It is an approach that is certain to rewrite the rule book in terms of sponsorship and communication, while drawing attention to one of the greatest challenges facing the world – climate change and environmental responsibility.

[BcolXpress]

[Horsepower]

If this is for real, maganda :-)

[empy]

dapat tinuloy tuloy na nila at ginawang hybrid yung f1 car nila :hihihi:

[Alpha_One]

That's cool. But green F1? Rubbish...

Hey if you want a green racing sport we already have track and field events. But even that would attract complaints of stadiums/racetracks being "environmentally harmful".

[CVT]

Malamang na-inspire sila ng documentary na "An Inconvenient Truth" ni Al Gore... Real scary scenarios if we do not act on the issues presented...

2001:weathermanf2:

[KoKoNAT]

I find it amusing, promoting environmental issues using an F1 car.

[BcolXpress]

Via the website - www.myearthdream.com - where fans can pledge to change their lifestyle or donate money to an environmental charity in exchange for their name forming a tiny pixel on the livery. Under the concept of "our car is your car", each name will form a tiny individual pixel which will help build the image of the earth. Each name will then be visible on the website when you make the pledge or under a microscope on the car.
A genuine commitment or a cheap PR stunt? In fairness both Honda and F1's ruling body (FIA) have a record of taking part in environmental projects, including reforestation, and the sport will introduce devices for energy recovery by 2009. Last year, Honda become the first carmaker to set CO2 reduction goals. That said, there is no hope of a truly green F1 car in the foreseeable future, given the large scale of exhaust emissions and that the chassis itself is comprised of highly-toxic materials.

[mazdamazda]

They should've made the Honda F1 car from biodegradable stuff (wood, cotton, paper)... then the environmental theme would have fitted well. :lol:

[Horsepower]

What's important is initiating and actually doing something rather than criticizing and whining doing nothing.

[BcolXpress]

why not keep the sponsorship money (about 100M US$) and spend half in developing a lasting fuel cell and the remaining half as a prize for new ideas of reducing global warming problems...