1. Have you ever tried any variant of C2 iced tea? If yes, what's your favorite? Why?
2. How and where did you first hear about C2 iced tea?
3. What can you say about C2 iced tea? (in terms of taste, other sensory cues and perceived benefits)
4. In your opinion, what is the brand personality of C2 iced tea? Why so?
5. What lengths do you go to, to get C2 iced tea? (Do you hunt for it if not available in the first store you go to? Do you hoard supply?, etc.)




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