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  1. Zeus's Avatar
    Zeus
    Zeus is offline Tsikot Member Rank 4
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    May 17th, 2008 03:21 PM #1
    Revealing Starbucks logo gets mixed reviews

    Mermaid's makeover draws a response as coffee chain tries to break slump




    By Mike Sunnucks
    updated 7:03 p.m. ET May 16, 2008

    Starbucks Corp. has a new more revealing logo of its trademark mermaid. The logo — which offers a more revealing look at the coffee chain's mermaid symbol and goes with brown instead of green as its color — is getting mixed reviews from marketing and public relations experts.
    "It's unusual," said Sally Baker, who runs Scottsdale, Ariz.-based Great Ideas Public Relations. "I'm not sure most people will get it."
    The logo features a bare-chested mermaid with her tail fin split in half. The previous green logo showed less of the mermaid.
    The new logo is actually a nod to the coffee giant's past. When the Seattle-based coffee company was founded in 1971, its logo was of similar design. Since 1971, the logo has been gone through various alterations.

    A Christian group in San Diego called The Resistance is offended by the new logo and wants consumers to boycott or complain to the Seattle-based coffee chain.
    The turbulent economy and sagging housing market have bitten into consumer confidence and Starbucks sales.
    Richard Ettenson, a branding expert and international marketing professor at the Thunderbird School of Global Management in Glendale, Ariz., said companies use logo changes to send messages to the greater marketplace.
    "Logos and visual identities are all about sending signals to the marketplace. It appears the current logo change at Starbucks is an attempt to signal that it is not business as usual and that something a bit new and different is brewing at Starbucks," Ettenson said.

    "The new logo achieves this without abandoning completely what is comfortable and familiar (the overall layout/design and the mermaid)," he said.
    Some Arizona PR experts are taking the logo change a little less seriously.
    "Seattle is known for people who like the peace pipe and this looks like the work of someone smoking some while watching 'A Fish Called Wanda' in the Pink Taco Restaurant," said Jason Rose, president of Scottsdale-based Rose & Allyn Public Relations.

    American City Business Journals Inc.
    Source: www.msn.com
    May 16, 2008


    Para sa akin di naman offensive yan e, pero baka sa susunod yun na split na tail fin magiging legs na! at...
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  2. GerardTagayty's Avatar
    GerardTagayty
    GerardTagayty is offline caffeinus adiktus!
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    May 17th, 2008 05:09 PM #2
    afaik the logo has been used since before pa. you can see this so called new logo sa starbucks pikes market in seattle washington (if memory serves me right it was the very first starbucks in existence). baka hindi na nila gagamitin yun green logo if thats what they meant. *shrug*

    anyhow i agree mr TS hindi offensive yun logo na gagamitin nila.
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  3. CVT's Avatar
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    May 18th, 2008 03:27 PM #3

    For a city like Seattle where it rains almost everyday, a cup of coffee and puffs from peace pipes, surely is relaxing and comforting....

    6000:mobile:
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  4. chua_riwap's Avatar
    chua_riwap
    chua_riwap is offline Tsikot Member Rank 5
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    May 18th, 2008 04:50 PM #4
    Biniyak na Dyesebel.............
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  5. Isuzoom's Avatar
    Isuzoom
    Isuzoom is offline CELTICS FOREVER
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    May 18th, 2008 04:58 PM #5
    starbuko pa rin.......
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  6. _Cathy_'s Avatar
    _Cathy_
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    May 18th, 2008 05:01 PM #6
    Quote Originally Posted by chua_riwap View Post
    Biniyak na Dyesebel.............
    ang sama pakinggan :rofl:
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  7. ringostarr
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    May 23rd, 2008 03:31 AM #7
    parang malansa tuloy dating coffee associated with fish
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  8. Zeus's Avatar
    Zeus
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    May 23rd, 2008 01:08 PM #8
    Quote Originally Posted by GerardTagayty View Post
    afaik the logo has been used since before pa. you can see this so called new logo sa starbucks pikes market in seattle washington (if memory serves me right it was the very first starbucks in existence). baka hindi na nila gagamitin yun green logo if thats what they meant. *shrug*

    anyhow i agree mr TS hindi offensive yun logo na gagamitin nila.
    Oo nga luma na nga daw itong logo, parang pinauso at binuhay ulit
    Ako di ko napapansin yun mga ganyan e, pwera kung pinaguusapan na talaga, dati yung logo rin yata ng Procter & Gamble pinaguusapan rin e, kesyo devil worshipper daw sila
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    SELEGNA_35
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    May 24th, 2008 08:19 PM #9
    Basta ba ang kape nila at iba pang produkto e hindi mag bago, ok lang yan.
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  10. glenngj's Avatar
    glenngj
    glenngj is offline Tsikot Member Rank 3
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    May 25th, 2008 02:30 AM #10
    Quote Originally Posted by Zeus View Post
    Oo nga luma na nga daw itong logo, parang pinauso at binuhay ulit
    Ako di ko napapansin yun mga ganyan e, pwera kung pinaguusapan na talaga, dati yung logo rin yata ng Procter & Gamble pinaguusapan rin e, kesyo devil worshipper daw sila
    sama mo na din yung logo ng guess.. ok lang yan as long as hindi nagbago ang quality ng coffee nila..
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  11. v6dreamer's Avatar
    v6dreamer
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    May 25th, 2008 05:09 AM #11
    Starbucks, mas gusto ko parin ang Starbarack (barako). Sariling atin to, eh yong starbucks maraming issue. Check this. http://OrganicConsumers.org/Starbucks/Starbucks.html
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  12. ringostarr
    ringostarr is offline BANNED BANNED BANNED
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    May 25th, 2008 05:54 PM #12
    dapat magsimula na sila mag-serve ng smoothies kasi si Kenny roger's sinusubukan na sa masa market

    alam naman natin ang owner ng Kenny roger ay owner ng SBC
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    harold13
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    April 5th, 2011 02:52 PM #13
    parang hindi yan ang nakita kong logo a.hahaha
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  14. kagalingan
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    October 15th, 2017 11:40 AM #14
    hindi ako coffee drinker pero i like yung ambience dito sa bagong starbucks banawe....... laidback....... natural....

    sa iba kasi masyado fake na.... lalo na yung malapit sa channel 2...... yung mga nagkakape parang sasali ng dream believe survive....
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  15. chuckiediaz
    chuckiediaz is offline Verified Tsikot Member
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    October 15th, 2017 01:48 PM #15
    SYang di napalitan, ang kulit ng logo man! Hahaha
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  16. StockEngine's Avatar
    StockEngine
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    October 16th, 2017 06:26 PM #16
    the american coffee chain that prefers to hire migrants over veterans. the leftist coffee😅

    same goes with the NFL currently.. low ratings and all.





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  17. uls's Avatar
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    October 16th, 2017 06:44 PM #17
    ^^

    pinoys here barely know (and likely don't care) which part of the political spectrum starbucks is on

    basta mag bukas sila pupunta mga tao
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  18. StockEngine's Avatar
    StockEngine
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    October 16th, 2017 06:48 PM #18
    yeah most pinoys dont know 😅 my uncle based in chicago know.. hes pro trump 😁

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    October 16th, 2017 06:56 PM #19
    Quote Originally Posted by StockEngine View Post
    yeah most pinoys dont know �� my uncle based in chicago know.. hes pro trump ��

    Sent from my SM-G935F using Tsikot Forums mobile app
    OT: WHY?!?! Who would vote for that narcissist? And your Uncle is Filipino pa (not Caucasian)

    My Mom is Republican but went for Clinton instead of that maniac, racist, misogynist Trump. My Mom also hates Duterte. hahaha.
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  20. StockEngine's Avatar
    StockEngine
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    October 16th, 2017 07:01 PM #20
    Quote Originally Posted by _Cathy_ View Post
    OT: WHY?!?! Who would vote for that narcissist? And your Uncle is Filipino pa (not Caucasian)

    My Mom is Republican but went for Clinton instead of that maniac, racist, misogynist Trump. My Mom also hates Duterte. hahaha.
    America voted. And he will win 2020. mark this post 😉



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