June 25 (Bloomberg) -- General Motors Corp., rushing to emerge from bankruptcy as a profitable automaker, can’t keep up with demand for the 2010 Chevrolet Camaro sports car.
GM has filled about half the 25,000 Camaro orders taken, said Terry Rhadigan, a GM spokesman. Dealers, staggered by GM’s 42 percent U.S. sales decline in the first five months of the year, report that the new vehicles sell within days. Analysts say they sell for about $500 more than sticker price on average.
“I won’t have a stocked Camaro for probably a year,” said James Schmid, general sales manager at Bartow Chevrolet in Bartow, Florida. His Chevy dealership sold both its showroom Camaros at list price within a day of arrival, he said. That’s in addition to 18 custom orders the dealer filled.
GM said it began producing the muscle cars in March, and it sold 5,463 in May, according to industry researcher Autodata Corp. of Woodcliff Lake, New Jersey. The Camaro competes with Ford Motor Co.’s Ford Mustang and Chrysler Group LLC’s Dodge Challenger.
The Camaro may benefit from its use as Bumblebee in the movie sequel “Transformers: Revenge of the Fallen,” which opened in theaters yesterday.
GM describes the Camaro as having a “taut, athletic design” that builds off the 1960s version.