Well, if you cant threaten them, buy them!
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this has bugged me for some time now.
"with today's internet, how can major dailies make money?"
The local printing industry is already in tatters. Because the only ones who still print in bulk, the newspapers, own their own printers. So many hundreds of millions of pesos worth of equipment lying idle.
But publications are still going strong. Print advertising is damn lucrative.
Internet advertising is catching up, and the metrics used to gauge their effectiveness are much more accurate. Which, unfortunately, makes internet advertising cheaper... hence, lower income from the net.
But the big boys still think print. The CEOs of big corporations in the Philippines are old guys who are used to print advertising and its costs. One newspaper page can cost around... 100k? 200k? Been a long time since we ran a print ad. And they have dozens of pages of advertising. Then you add sales income... granted, there's a lot of wasteage, but printing costs are much lower than the cover price, considering they're printing in the hundreds of thousands.
Give it twenty years. When corporate CEOs are those who've grown up with the internet.Then Philippine print might die. But the smart ones use their web presence to promote the physical paper. This is how it works for Top Gear, at the moment. But I'd like to see the mag transition to a more heavily digital experience, myself.
Buy the mag, guys... most of my content is print-only nowadays.![]()
Ang pagbalik ng comeback...
i can bring the mag to the bathroom throne. mahina signal namin doon.
i can use it to fan myself when it's hot, and swat pesky insects...
and there's something pleasure-able in touching and fondling glossy pages...
seeing someone reading the daily broadsheet... intelligent and mature! a born leader!...
seeing someone fingering his tablet... geek!
(my apologies to the geeks.)
heh heh heh.
Hard to believe this development wasn't politically motivated.
We'll know eventually if the content becomes "yes men" articles.
Maybe they'll buy back the Inquirer when there's a more "friendly" President ...
Well, manny pangilinan owns more than 50% of philstar so i guess ang is just keeping up w/ the joneses 😀
Of course, d30 is fuming mad w/ the Inquirer so you can't discount the possibility of him silencing his peskiest critic. Parang manila times lang w/ erap
Btw, i think broadsheets are a dying breed so i guess looking for white knights will be a continuing phenomenon
when you look into the abyss, the abyss looks into you
I remember grabbing every newspaper on a flight before. the stewardess' never questioned me for doing so. inq never really satisfy... maybe the change will rival the other daily prints..
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