Toyota eager to launch hybrid car
By Marianne V. Go
The Philippine Star 02/17/2006
Toyota Motors Philippines Corp. wants to fasttrack the introduction of hybrid motor vehicles in the country, in response to government’s effort to seek alternative, cheaper and more environmentally friendly fuels and cut down on increasingly expensive crude oil.
According to Daniel Isla, first vice president for marketing, Toyota wants to fasttrack the launch of its Prius hybrid motor vehicle in the Philippines within a three year period instead of its earlier target of introducing the hybrid vehicle only in 2010.
However, according to Isla, Toyota is likely bring in completely built-up units (CBUs) rather than go for government’s program which would provide incentives for the assembly of such vehicles.
According to Isla, hybrid engines are very expensive because they are actually composed of two engines – one powered by electricity and the other by regular gasoline.
In the Philippines, Isla computes, a hybrid vehicle would likely be priced around P1.2 million to P1.5 million and would, thus, cost as much as Toyota’s luxury sedan model Camry.
Government, Isla suggested, should initially grant incentives for CBU imports of such vehicles if it really wants an alternative vehicle to regular gasoline-powered vehicles.
The local assembly of such vehicles, thus, Isla said, would not yet be economically feasible.