Korean Experience (wikipedia)
Korea's automobile history began in August 1955, when Choi Mu-seong, a Korean auto mechanic, and three of his brothers, mounted an engine on a modified US Army Jeep to manufacture its first car, called the "Sibal".
In 1960, Sinjin Automobiles launched Sinjin Publica under a technical licensing agreement with Toyota. In order to develop the automobile industry, the Korean government announced the "Automobile Industry Promotion Policy" in 1962, and The Automobile Industry Protection Act to protect the infant industry. Foreign automakers were barred from operating in Korea, except in joint ventures with local business entities. The government's efforts led to companies that were established in other businesses entering the industry, and the formation of new startups. Three companies were established in 1962:
The Asia Motors Company was established in 1965, and the Hyundai Motor Company in 1968 with the technical cooperation of the Ford Motor Company.
- Kyeongseong Precision Industry, which changed its name to "Kia Industry", and started assembling cars in cooperation with Mazda in 1964;
- Ha Dong-hwan Automobile Industry Co. (the predecessor of SsangYong Motor Company); and
- Saenara Automobile, established with the technical cooperation of Nissan Motor Co.; it was the first automaker in Korea that was equipped with modern assembly facilities.
However, all these companies were then merely automotive assemblers, importing parts from overseas partners.
In 1970, Toyota began to show hesitation in continuing its relationship with Sinjin Automobiles. After Toyota's withdrawal in 1972, Shinjin entered into a joint venture with General Motors and formed General Motors Korea, which was later renamed Saehan Motors in 1976.
The Hyundai Pony, the first Korean-developed automobile, was built in 1975. Hyundai Motors accomplished this by engaging George Henry Turnbull of British Leyland Motor Corporation as vice-president. The final result was a collaborative effort, comprising:
Hyundai chalked up another first when it exported the Pony to the Republic of Ecuador in 1976, making it the first Korean-developed car to be exported.
- design from Italdesign;
- transmission and engine from Mitsubishi;
- technology transfer (bodies) from Perkinson;
- molding from Ogihara Mold Company;
- machine press from France; and
- Funds from Barclays Bank and France Suez.
In 1982, the Daewoo Group gained control of Saehan Motors, and changed its name to Daewoo Motors in 1983. However, the Korean automobile industry suffered greatly from the 1979 energy crisis, and the consequent local recession. The government took action to resolve this difficult situation in 1982 by implementing the "Automobile Industry Rationalization Policy", the objective of which was to prevent excessive competition between the four major domestic automakers: Hyundai Motors, Kia Industry, General Motors Korea, and Asia Motors. Additionally, the government postponed its import liberalization of automobiles.
Sinjin Automobiles changed its name to Geohwa Co. in 1981, and was taken over by Dong-A Motor Co. in 1985. In 1986, the company was renamed the SsangYong Motor Company.
While localization of auto parts was the major concern during the 1970s, developing mass production system for the export-oriented industry became the issue during 1980s.



