On Ayala’s recent annual stockholders’ meeting, the highlights centered on the announcement to venture with an Austrian-based company, KTM—a leading motorcycle manufacturer worldwide. Ayala will be importing and distributing KTM motorcycles in the Philippines.
“Ayala Automotive is excited to expand its portfolio and enhance the group’s offerings to the market. We are excited by our entry into the motorcycle space and are in full support of this business. We remain committed as a group in providing the market, the product and after-sales it deserves” as stated by Ayala Automotive President and CEO, JP Orbeta.
Ayala will serve as an exclusive distributor of KTM’s product range of motorcycles, not only locally but also to be exported to China and Southeast Asian countries. This opportunity grows as 70% of its initial production will be exported to China and the remaining percentage will be sold in the Philippines. Planning to produce at least 20,000 units yearly, it aims to profit 50 billion pesos within the next five years.
This new endeavor meets the rise in demand for motorcycles. Since the issue of heavy traffic and the hassle of taking public transportation continue to be a part of everyday routine in metropolitan regions, more consumers have been considering purchasing motorcycles as the most convenient mode of transportation. It is affordable, saves travel time, easier to maintain and can also be used for leisure.
The Philippines is currently leading the motorcycle sales growth in ASEAN. A significant increase of sales occurred for the first few months of 2016 wherein 351,102 units were sold compared to the 253,129 units recorded last year.
Ayala is currently accepting dealerships with prospective partners across the country making KTM motorcycles accessible to Filipinos. KTM Philippines will ensure services and maintenance are available in all dealerships. As reported, see below KTM motorcycles models and prices.
These motorcycles will be seen on Philippines’ streets early in 2017. Known for their “Ready to Race’ tagline, KTM has been producing world-class road bikes including that of motorsports and has garnered 160 awards since 1953. KTM Philippines is now operating with a small group of at least 6 to 8 staff but is expecting to expand, starting with their first showroom to be held at the Bonifacio Global City, Manila this year.
Official website: http://www.ktm.com/ph/
