Pinas: Learning Center of Asia?

[jpdm]

Related news....

Business Mirror
June 20, 2008
by Dennis Estopace

Singapore School for Marketers Copied

MARKETING thrives in crises, but how to improve the skills of Filipino practitioners? The Philippine Marketing Association (PMA) has decided to go the way of Singapore—institutionalize the teaching of marketing through a school devoted to the subject.
“That’s another way we can help our country to grow and tide us over crises. Marketing is a core reason for business success, and if we have more marketing professionals, imagine its impact on the economy,” said PMA president Alex Flores.
Flores, a PMA executive for 25 years, spoke to the Business-Mirror on the sidelines of the two-day World Marketing Conference and Trade Exhibition that began Thursday.
Flores said it is during times of price spikes, inflation, and political worries that the marketing industry experiences growth. “Even after the Asian financial crisis of 1997, marketing came out unscathed and more mature; but not as mature as, say, Singapore.”
He said Singapore credits its robust economy to good marketing not only of the various brands, products and services of businesses operating there but also of the packaging of the country. This view has led them, said Flores, to propose to government a marketing-in-government project to be implemented by the Tourism department with PMA’s cooperation “to synergize the way the Philippines is sold to investors.”
“Instead of political will, we are lobbying for government to have a marketing direction. At least, that idea is easier to sell than political will.” But top government executives snubbed their conference, which is a pity, according to him, because in attendance is Asian marketing stalwart and World Marketing Association president Hermawan Kartajaya.
“They said they were busy,” Flores said, something he can’t understand. “What is more important than figuring out how to market the Philippines at a time when Asia is becoming the market hub of the world?”
Flores said attitudes such as that shown by government people is one main reason the PMA is going into establishing a school to produce marketing professionals.
Compared with Singapore which has more than 3,000 certified professional marketers (CPMs), Flores said the Philippines only has 20 CPMs.
The Marketing Institute of Singapore, according to its web site, was the first marketing professional body in the Asia-Pacific region to achieve ISO 9000 certification in 1996.
A certification by the International Standards Organization (ISO) is proof a third party had examined your processes and concluded you are consistently following quality procedures to ensure customer needs are met—in the case of the Singapore school, that it has consistent quality teaching and results.
Flores, who just came from Singapore, said the PMA also plans a similar institute. “It’s a school geared solely to creating marketers.”
He is optimistic they can achieve their goal since they can rely on the more than a thousand PMA members to help realize their plans.
“Building the Marketing Institute of the Philippines could help PMA achieve its goal of having a chapter in every province and every city nationwide. That may be a tall order for some but, hey, it would be tragically funny if we failed: We’re marketing professionals, aren’t we?” concluded Flores.

[jpdm]

The best school in the Philippines has already increased its tuition fee but of course still alot cheaper compared to other private school...

This increase will help improve the facilities of UP and make it more attractive to international students...

Business Mirror
June 20-21, 2008

Not Business as Usual
By Margaret Jao-Grey

Tuition at the state-owned University of the Philippines (UP) currently averages P52,000 a year (read: that’s less than what parents pay each semester/trimester for a similar education in Ateneo de Manila University or De La Salle University).
Then again, the cost per unit at UP is P1,000, which is certainly higher than the P300 charged from the late 1980s to 2007 (read: with indexation, that P300 per unit is currently valued at P42 per unit) but definitely much less than the P2,000-P2,500 per unit charged by private universities.
As everybody knows, UP turned 100 years old on Wednesday. It has seven universities with 14 campuses nationwide, offering 682 courses that include esoteric courses such as geology and archeology.

[CVT]

In other countries, if you're a foreign student, you pay X times more than the regular tuition and fee of a regular, local student. I guess we can do the same here, maybe to a lesser extent so that we can maintain the ratio of foreign student to local student (if the country/university has a target for this), while making a significant profit out of this endeavor.

6303:fetch:

[jpdm]

What happened to UP, ADMU, DLSU and UST??

Manila Bulletin
August 2, 2008

CHEd officials downplay world university rankings By SHIANEE MAMANGLU

Philippine education officials do not believe that the recently released 2007 Times Higher Education Survey (THES) of the top 500 universities in the world would cause any significant impact on the country’s higher education institutions that did not make it or have been dropped from the list .

[SIZE=3]Only two Philippine universities made it to the top 500 list.[/SIZE]


"The results may be discouraging, but it should not be a big deal,’’ Commission on Higher Education (CHEd) Executive Director William Medrano said in an interview.
"I think what is important here is the employability of graduates. If you produce quality graduates, quality nurses, maritime professionals, world-class accountants... then ranking does not matter at all,’’ he added.
CHED Officer-in- Charge Nona Ricafort echoed Medrano’s position but suggested the need to investigate the survey results.

According to the 2007 Times Higher Education Survey, only [SIZE=3]the University of the Philippines (UP) and the Ateneo de Manila University (ADMU) made it to the world’s top 500 universities. The state university was ranked 398, down from its 2006 rank of 299, while Ateneo came in at 451.[/SIZE]


The [SIZE=3]De La Salle University (DLSU) and the University of Sto. Tomas (UST), which used to rank in the top 500 universities, did not make the list this year.[/SIZE]
[SIZE=3]
[/SIZE]
Despite its inclusion, UP officials described the survey results as "dubious" since the university has not participated in any survey for the past eight years.
"UP has not participated in any international survey of academic institutions since 2000. To date, the country’s National University has neither released official statistics for survey purposes nor consented to any survey undertaking by a local or international body,’’ UP said in a published article.


UP claimed that QS researchers used old data that had already been questioned.

It also said that data for indicators (e.g. student-tofaculty ratio, number of foreign faculty and students, etc.) are highly dependent on information that participating institutions submitted. The university believes that since it has not submitted data for pertinent indicators, the institution’s index could be flawed.
The Ateneo administration also advised its alumni and the public "to view the results with some degree of prudence."

"Surveys boost the image of these universities, but we cannot gauge the quality of education provided by a university on surveys alone especially since the facts are being questioned,’’ said Ricafort.

Both CHED officials believe that Philippine higher education is at par with the other universities in the world, the THES list notwithstanding.


They admitted, however, that the lack of investment in higher education may be dragging down Philippine universities in the international rankings.

[Jun aka Pekto]

I'm surprised the University of Arizona is on that list (ranked 134th). I suppose I should be surprised it's not ranked higher considering the U of A is the one leading the current and latest NASA unmanned mission to Mars.

[Eismann]

UP and ADMU...no guessworks here. he-he

[jpdm]

UP and ADMU...no guessworks here. he-he

Yes and No.

Yes, overall, in terms of academic excellence (with DLSU and UST not far behind....)

No, because there are some schools that are good in certain academic disciplines..

ex. Mapua - Engineering
Don Bosco - Technical-Vocational
UST - Architecture and Fine Arts
Lyceum - Foreign Service
CEU - Dentistry

[True Faith]

I agree, the Philippines can be a learning center of Asia as long as all the stakeholders--the academic community, government and private sector--work together to improve our educational system...

[jpdm]

Actually, Baguio for instance is already a Learning Center of Asians--notably the Koreans....

And dami, grabe, parang nasa Korean peninsula....

[True Faith]

Actually, Baguio for instance is already a Learning Center of Asians--notably the Koreans....

And dami, grabe, parang nasa Korean peninsula....

Aside from that there are small Korean run schools in the Philippines (English school). I think this is illegal...