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December 18th, 2010 02:10 PM #6
WikiLeaks inspires sanitary pad advert
http://www.indianexpress.com/news/Wi...-advert/725947
That Pakistanis are a creative people was proved yet again when an advertisement company smartly turned the WikiLeaks saga to its advantage by using the whistle-blowing website’s name to plug a new line of sanitary napkins.
WikiLeaks became a household name at a time when “Butterfly” — the new line of sanitary napkins — needed a grand introduction to penetrate the Pakistani market. Karachi-based RG Blue Communications decided to marry the two with the punchline: “WikiLeaks Butterfly doesn’t”.
Amjad Hussain, head of business development at RG Blue, told The Express Tribune that the advertisement had got a good response and, “nobody has said it’s in bad taste yet!” According to Hussain, Butterfly was a new client. The company loved the idea when it was pitched to them and the campaign was rolled out very quickly, he said.
Munir Bhatti, the agency’s art director, has been inundated with phone calls since the billboards were put up in Karachi.
Buhay na buhay ang BGC this evening. Bukas halos lahat ng restaurants. Sabi pa nung isang cashier...
Traffic!