Da Vinci Code

**DonCamote** · May 22nd, 2006 05:39 PM

Fiction, period.

But very impressive it is, no not the book/movie but how they get some people to release some cash for it. Marketing at its best.

**Isuzoom** · May 22nd, 2006 05:52 PM

Good movie...Ron Howard is the best!

**mazdamazda** · May 22nd, 2006 05:58 PM

Originally Posted by jim

Ganyan nga ang ibig sabihin kaya nga di ba sa book nagalit si Sophie sa Grandfather nya dahil nahuli nya sya with other priory members doing a ***ual act. Naging part ng priory of psion ang ganyang practice. Kaya nga maraming nag-react kasi if you look deeply di talaga maganda message ng book.....that is if the reader has a high understanding of what he/she is reading. Tignan mo tayo na-gets natin yung ganung mensahe ;)

Yep... those are disturbing scenarios... it should have been omitted in the movie (and that alone justifies the R-18 rating).

**Isuzoom** · May 24th, 2006 10:14 AM

Hay naku there is nothing wrong with the movie OA and KSP lang talaga mga politico natin.

**swimstroke** · May 24th, 2006 10:36 AM

'Da Vinci' Almighty
by Brandon Gray May 22, 2006

Mona Lisa's smiling at the vast millions The Da Vinci Code reaped out of the gate as the publishing phenomenon translated into a theatrical blockbuster.

The Da Vinci Code divined $77.1 million from 3,735 locations, the second biggest opening weekend ever among adult-geared pictures behind The Passion of the Christ and 13th overall. Sony's $125 million adaptation of the Dan Brown novel that reportedly sold nearly 60 million copies worldwide handily marked personal best debuts for director Ron Howard and star Tom Hanks.

On the global front, The Da Vinci Code played nearly everywhere and claimed the highest-grossing foreign start in history, raking in $152.6 million since Wednesday to surpass Star Wars: Episode III - Revenge of the Sith's $145.5 million from the same period last year.

"It's an amazing number," said Rory Bruer, Sony's president of domestic distribution. "Certainly with a property like The Da Vinci Code, you feel like you're in a really good place right from the get-go. When you look at films that have an adult appeal, anything over $50 million has always been an amazing opening. We had always expected it to be in the $60 million range."

Sony's exit polling indicated that 53 percent of the audience was under 30 years old and 52 percent was female. Nearly half of moviegoers had not read the book.

Controversy arose over Da Vinci Code's claims about the foundation of Christianity, though the Code crew stressed that it was a work of fiction meant for entertainment. The book's fervent popularity meant that Sony could sit back while the clamoring of fans and protesters did much of the publicity work—condemnation from the Vatican and other religious groups only played into Code's mystique—and the movie's critical flagellation simply demonstrated how reviews aren't the primary determinant in what people see.

The Da Vinci Code boils down to a conventional mystery given heft by its religious and historical subject matter, incorporating elements that worked for National Treasure and the Indiana Jones movies. Adult-appealing thrillers, though, rarely are positioned as event pictures—the popular ones open above $20 million and then show longevity—and few historical antecedents exist to illuminate Code aside from The Firm and Hannibal, two bestseller adaptations that had enormous openings in their day.