Auto Journalist: Trust them or Dont believe them

[OTO]

Speaking of local jounalists check out this article or an excerp of it...

From Top Gear Philippines


What do you think? Sounds like a Ford advert to me...

I think the journo must have been pumped with anestesia & is deaf enough to legally drive. The fellow's selling a fantasy, a placebo or an ideal. I wouldnt quit his real job though. ;)

Magazine man o broadsheet, may sponsors man o wala, I read all of them if they're interesting enough for me, and then take everything with a grain of salt. Kasi what's good for them might not necessarily be good for me, same goes with what's bad. Tao din yung nagsusulat ng mga auto reviews, kaya hindi maiiwasang subjective ang kalalabasan. Halos lahat naman ng sasabihin nila eh relative, whether it's the aesthetics, the comfort or the performance. I just note their inputs, and if I ever get to test drive the car for myself, then I'll decide.

As for my current ride, I relied on first-hand experience, rather than any press release, when I considered its purchase.

You're probably right. Journos tend to have lower standards than most consumers. ;)

[yebo]

alam mo naman kung ang binabasa mo e press release lang ng isang company - puro positive, para bang advertisement ang labas. kulang na lang direct promotion ang gawin eh. saka tignan mo dami advertisement. halimbawa toyota yung car na ni-review, dami ads ng toyota dun sa edition na yun! gaya ng isang tv mag dyan puro positive. ni hindi nga yata gumagawa ng episode pag walang advance payment ang car company e ehehehehe! di ko sasabihin kilala kasi ako ehehehe!

alam mo na din kung nabayaran ang sumulat - downplayed ang negatives, emphasized ang pros, 1sang paragraph lang ang mga negative comment. tagal na ginagawa yan, bago i-print may dinner-dinner kunwari ang mga editor tapos may inaabot na envelope sabay sabi ng "wag mo naman kami ilampaso sa lalabas na edition nyo please..."

alam mo din ang fair review - andun lahat. kahit na kokonti lang ang negative na nilabas basta makikita mo sa style, hindi nila tinago yung nakita na hindi maganda. saka alam mo yung publication na fair ang review, wala masyado naga-advertise kasi gustong patayin ng mga subjects nila. gaya ba ng "probe team", kaya nalulugi kasi niyayari ng mga advertising agencies (kasi yung adverticing agency binabayaran na agad ng mga pr people para wag kumuha ng ad space sa publication or tv show na ayaw nila).


so ang sagot sa tanong mo, depende sa sumulat, sa isinulat at saan sinulat.