mazda in trouble?

**caloyski5** · February 6th, 2005 12:21 PM

mazda in trouble? i doubt. mazda's a niche player ;)

**mazdamazda** · February 7th, 2005 07:44 PM

Originally Posted by explorer

mazda is currently in its greatest financial health since it was bought by ford almost 20 years ago. like ford that used to think that volume (number of cars sold) is good...mazda's strategy is..."the bottom line of the business is profit"...why sell more cars that will make your balance sheet RED if you can sell only a few cars but turn your balance sheet into black?

yep... and Ford was quite successful in turning around Mazda (from the brink of extinction and mediocre products)

ASIA PACIFIC AND AFRICA/MAZDA

For the full year, Asia Pacific and Africa/Mazda earned a combined pre-tax profit of $163 million, compared with $46 million a year ago. The improvement of $117 million primarily reflected higher profits from Ford's investment in Mazda and associated operations.

btw, the Ford Group's Net Income for 2004 is around $3.5B. not bad... though the fourth quarter earnings isn't that hot...