New Ad for Honda Accord

**corbon44** · March 31st, 2006 02:14 PM

Not sure if may nag-post na nito, did a search but nothing popped up...cool ad!

http://www.steelcitysfinest.com/HondaAccordAd.htm

There are no computer graphics or digital tricks in the film you are about
to see. Everything you see happened in real time, exactly as you see it. The
film required 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.

The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.
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The film cost was six million dollars, and it took three months to complete, including full engineering of the sequence. In addition, it's two minutes long, so every time Honda airs the film on British television, they're shelling out enough money to keep any one of us in the clover for a lifetime; however, it's fast becoming the most watched downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial.) When the ad was pitched to senior executives, they signed off on it immediately

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.
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Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. Can you imagine the party these people had when they finally succeeded? Wow!