Starbucks chairman warns executives of damage to brand

[Zeus]

Ito yung na sa Starbucks Gossip:


Dispatches from the New World of Work

Wake Up and Smell the Coffee


Just when I was beginning to wonder whether another great experience was going to surrender to the short-term gains of operational excellence, Howard Schultz gave me faith. I love this memo to his executive team laying out his concerns that the Starbucks brand is in danger of commoditization. I started noticing this some time ago, and I often mentioned to my colleagues that Starbucks was beginning to feel a lot more like a fast food restaurant than a cool place to hang. I support being a good steward of the business by watching costs, but not at the expense of losing the brand equity gained by being distinctive. Starbucks recently took another hit when the coffee at fast food staple McDonald's won a taste test conducted by Consumer Reports. While I wouldn't argue that the Starbucks brand is in its death knell, I would argue that efficiencies and economies of scale have introduced a virus in need of serious care. And it looks like Howard Schulz just might be the healer they need.
As I make this note, I am sitting in my local coffee shop. The owner told me about a new shipment of Peru Norte Especial beans he just got in and how he had roasted it to City+ to bring out its subtleties. Like an expert sommelier, he described it in wonderfully delicious detail. I can smell the breads baked on site and hear the wonderful hissing of the espresso machines. Howard would like this place. Oh, and by the way, I am sending in this dispatch using the FREE wireless connection from this wonderful coffee shop. Now this feels like a third place! Go get 'em, Howard!

Mike Neiss

[FrankDrebin]

hehe, yan ang ultimate target ng mga sosi, yung makita ng tsimoso/tsimosa ang kasosihan nila at para ikalat na sosi sila :bwahaha:

Just interviewed an hour ago this applicant. The guy wears a nice folded polo, nice pants and shiny shoes. Noticed that he is using a PDA while waiting for his turn and carrying a laptop bag. I don't mind his gadgets but he is applying for an entry level position and just graduated last October. And I think these are the kind of "sosi and porma" people that most posters here are pertaining of.

[BlueBimmer]

Just interviewed an hour ago this applicant. The guy wears a nice folded polo, nice pants and shiny shoes. Noticed that he is using a PDA while waiting for his turn and carrying a laptop bag. I don't mind his gadgets but he is applying for an entry level position and just graduated last October. And I think these are the kind of "sosi and porma" people that most posters here are pertaining of.

hanep...entry level job pero kumpleto na sa abubut...:hihihi:

[uls]

Just interviewed an hour ago this applicant. The guy wears a nice folded polo, nice pants and shiny shoes. Noticed that he is using a PDA while waiting for his turn and carrying a laptop bag. I don't mind his gadgets but he is applying for an entry level position and just graduated last October. And I think these are the kind of "sosi and porma" people that most posters here are pertaining of.

Maybe his dad is a multi millionaire but wants his son to experience entry level work... to build character... hehe

[Jun aka Pekto]

He's trying to make an honest living. To me, that's what matters. So long as he has integrity, he can display all sorts of gadgetry.

I never hold it against anyone for being a gadget nut. In fact, it's a plus. If he can operate all those proficiently, then he'll be much easier to train on similar equipment.....

Add: If he's living within his means and he got those gadgets via his folks, oh well. I'm the kind who focuses on skill and integrity. What that person does with his paycheck is his perogative. If that person made a mistake at work and faces up to it instead of trying to weasel his way out or blame others, then I can work with the guy. He certainly can have his gadgets so long as they're approved for use at work.

[boybi]

Just interviewed an hour ago this applicant. The guy wears a nice folded polo, nice pants and shiny shoes. Noticed that he is using a PDA while waiting for his turn and carrying a laptop bag. I don't mind his gadgets but he is applying for an entry level position and just graduated last October. And I think these are the kind of "sosi and porma" people that most posters here are pertaining of.

so how did the interview went? tanggap ba sya?

[FrankDrebin]

so how did the interview went? tanggap ba sya?

"Don't call us, we'll call you". Depende HRD kung pasado ng mga exams.

[boybi]

naitanong mo ba sya kung saan ang punta nya after the interview? baka magstarbuck sya.



or baka tsikoteer din sya

[karl88]

naitanong mo ba sya kung saan ang punta nya after the interview? baka magstarbuck sya.



or baka tsikoteer din sya

baka kaya may laptop na dala para makapag browse at post dito sa tsikot anywhere he goes.

[Jun aka Pekto]

baka kaya may laptop na dala para makapag browse at post dito sa tsikot anywhere he goes.

+1.......