Starbucks chairman warns executives of damage to brand

[nugundam93]

Dami dami nagcocoffee sa Starbucks pero walang auto. Commute lang, jeep/bus/lrt-mrt. Galing noh? Pasikat lang daw =)

hehehehehe sakto!

[Helios]

thanks *metatron for the location, might swing by that area with buddies this holy week and share the cost. hopefully they're gullible enough...

indeed it's a costly illusion, but then again sb's demographic target includes only the A's and sometimes the B's. I too have illusions of sipping an expensive latte on the Champs Elysées (3,000k sosi points) but I know it should remain as that. an illusion, unless of course someone can make that happen for me...

[uls]

haha

ganito inisip nila... di naman malalaman ng mga tao na wala sila oto... naka designer clothes naman sila e... may ipod and latest celfone pa... muka naman may oto diba? hehe

[Alpha_One]

haha

ganito inisip nila... di naman malalaman ng mga tao na wala sila oto... naka designer clothes naman sila e... may ipod and latest celfone pa... muka naman may oto diba? hehe

You elitist bastards! I don't need a car to be sosy! Mere technicalities!

(Teka, tama ba yun...?)

[uls]

You elitist bastards! I don't need a car to be sosy! Mere technicalities!

(Teka, tama ba yun...?)

hehe.... ur right... u dont need a car to be sosy... who's gonna see the car anyway... it would be in the carpark where no one would see...

know what u need? u need bodyguards, and a secretary... an entourage... ya that's the term... an entourage...

hehe

[Zeus]

OT: Just be yourself meron talagang socialite, di na kailangan umarte, yan talaga ugali nila meron naman talagang pa social Pero di ko napapansin yung mga tao sa Starbucks, kung pasosi o hindi e, basta't nageenjoy ako sa mocca frap at mga magagandang tanawin

[Jun aka Pekto]

With all these talk about SB being "sosy". I wonder what people would think if I showed up in plain t-shirt, blue jeans with holes on the knees, and tsinelas. If I was there, I probably would since I don't really care how I dressed. Granted, I'd have my keys on a belt loop and I'd probably be toting a video iPod or something.........

[Alpha_One]

With all these talk about SB being "sosy". I wonder what people would think if I showed up in plain t-shirt, blue jeans with holes on the knees, and tsinelas. If I was there, I probably would since I don't really care how I dressed. Granted, I'd have my keys on a belt loop and I'd probably be toting a video iPod or something.........

People won't mind. I've been to Starbucks in that kind of outfit. Well, minus the iPod, keys, and holes in the jeans.

It's not that Starbucks itself is sosy. It's the fashionable image of the brand, which makes it attract the sosy crowd in droves.

[Asus700]

then tinanong ko kung pumupunta sya dun w/o his ofw sidekicks. sabi nya pag nagkape sya dun, isang buong araw walang pagkain pamilya nya.

for a minimum wage earner who also yearns for better things, the cost of the SB experience is such a steep price to pay for an illusion. if SB wants to sell more here in the phils, it really needs to look into its pricing.

This is touching... and it's true for those people who earns minimum or a little bit above that like the guards, a cup of coffee at starbucks will eat up 30% of their wage in 1 day. That is stiff, wala na ngang pagkain pamilya nila.

At the same time, they are not Starbucks target market. I don't think they will (should) reprice their products to attract the minimum wage earners. They are okay where they are in the Philippines in terms of sales, brand awareness and market status.

Even in a country like Canada, Starbucks costs more than other coffee shops like Tim Horton and Coffee Time. Their pricing speaks of the market they are serving. Sa Canada, medyo "sosi" din ang dating mo pag nasa starbucks ka. You're "cool" as they would say. Kala nyo sa pinas lang meron nun, hehehe.

Starbucks is all about being cool and sosi, that's the whole idea. And if people go there to feel cool or sosi, then Starbucks is achieving their brand purpose.

Even their CEO admits that through the years after a series of expansion, they are losing that coolness, the brand has watered down, it has become commoditized. At least that is the experience they have in the states. They want to go back to the Starbucks heritage. And that heritage is all about coolness, sosiness here in pinas... the starbucks experience... that the guard had a taste of.

[Jun aka Pekto]

People won't mind. I've been to Starbucks in that kind of outfit. Well, minus the iPod, keys, and holes in the jeans.

It's not that Starbucks itself is sosy. It's the fashionable image of the brand, which makes it attract the sosy crowd in droves.

Well, I'm not about being fashionable. Ok. Forget it then. I rather be in a mom and pop Chinese restaurant all-you-can-eat buffet.