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  1. Join Date
    Aug 2009
    Posts
    1,956
    #1
    Helping clean and protect engines better

    08-Mar-2012

    This week, improved Shell Nitrogen Enriched Gasolines launched for US customers, responding to changes in car engine technologies and consumer needs.

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    Shell works with leading automakers to understand future changes in engine technologies so it can continue to improve products and meet the needs of today’s consumer.

    Understanding customer needs

    Though newer cars are boasting advanced engine technologies, studies find many Americans are keeping their existing cars even longer. The average length of ownership has increased more than 50 percent in the last decade with the average age of vehicles on the road up to almost 11 years.

    As a result, consumers are increasingly focused on protecting and maintaining their vehicles and should be more conscious about the quality of the products they put into their vehicles to help protect that investment for the long haul.

    In conventional engines, the unique, patented formula in Shell Nitrogen Enriched Cleaning System cleans and protects intake valves and fuel injectors, so the engine can perform at its best.
    With advanced engine technologies coming to the market and US consumers holding on to their existing vehicles longer, this week Shell made a good product better for customers when it launched a new, improved generation of the top-selling Shell Nitrogen Enriched Gasolines on sale in the country.

    The improved products are designed to even better address an increasing need for engine protection. Carbon deposit build-up on critical engine parts - the result of various chemical processes that take place in the engine during its normal operation. These processes can create a residue or “gunk” which acts like a sponge absorbing and trapping gasoline that builds up on intake valves and fuel injectors, making engines less efficient over time.



    Watch the Passionate Experts in the lab discuss the new formulation for Shell Nitrogen Enriched Gasolines

    The new formulation from Shell delivers 20% more active cleaning agents than before, and is designed to better protect the engine’s intake valves and fuel injectors from performance-robbing gunk.

    “Whether it’s a new car with an advanced engine technology or an older one that is needed for continued use over the long haul, today’s drivers need protection from engine gunk,” said Dan Little, North America Fuels Marketing Manager, Shell Oil Products US.

    “Knowing this, Shell set out with our research teams and with input from leading automakers and other stakeholders, designed a formulation to meet the needs of today’s consumer and protect critical engine parts better than ever, no matter what they drive. No other gasoline protects better than the new Shell Nitrogen Enriched Gasolines.”


    New patented cleaning agent

    Newer engine technologies are on the rise, and these types of engines are both more sensitive to and more prone to the build-up of gunk.

    Fuel injectors in advanced engines are subject to great heat and pressure, which can cause a breakdown of cleaning agents, rendering some lower quality, “clean” gasolines ineffective.

    The new Nitrogen Enriched Cleaning System is designed to maintain thermal stability and work under extremely hot engine temperatures, actively protecting against gunk.


    Well tested

    After more than 350,000 miles of testing in various conventional, modern turbo-charged, direct-fuel-injected, and hybrid vehicles, results of standard industry and vehicle fleet tests show that the new Shell Nitrogen Enriched Gasolines help protect intake valves and fuel injectors from performance-robbing gunk.

    All three grades of the new fuels clean up and prevent build-up of gunk on intake valves and fuel injectors so well that it’s almost if there were no deposits at all.


    Shell V-Power gets even better

    For those drivers who expect the most from their vehicle’s performance, especially those with vehicles whose manufacturers recommend or require a premium gasoline, the new Shell V-Power Premium Gasoline formulation boasts the highest concentration of the new cleaning system, and is designed to clean an engine’s intake valves from performance-robbing gunk even faster than regular Shell gasolines.
    Shell: http://sww.shell.com/home/news/latestnews/1006345573/
    Gurus what do you think of this? Have you heard of this? Thumbs up or down?

  2. Join Date
    Oct 2002
    Posts
    29,354
    #2
    Marketing mumbo jumbo.

  3. Join Date
    Dec 2009
    Posts
    986
    #3
    hindi na kailangan nang mga ganyan... what you need to prolong your engine's life is for shell to lower its pump prices, that way meh savings ang car owners.. haha

  4. Join Date
    Mar 2008
    Posts
    172
    #4
    wow snake oil......why not bump up the octane rating to get rid of the soot out of older engines at no extra cost

Shell Nitrogen Enriched Gasoline (di po to Promotion or ads)