View Poll Results: Your preferred car brands if you are seriously buying a luxury car?
- Voters
- 31. You may not vote on this poll
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AUDI
7 22.58% -
BMW
10 32.26% -
Mercedes Benz
9 29.03% -
Porsche
3 9.68% -
Jaguar
2 6.45% -
Lexus
13 41.94% -
Land Rover / Ranger Rover
4 12.90% -
Chrysler
0 0% -
Chevy
0 0% -
Ford
1 3.23% -
Honda
1 3.23% -
Toyota
1 3.23% -
Nissan
2 6.45% -
Mazda
1 3.23% -
Mitsubishi
1 3.23% -
Suzuki
1 3.23% -
Volvo
2 6.45% -
Hyundai
0 0% -
Kia
0 0% -
Isuzu
0 0% -
Subaru
1 3.23% -
Other brands not mentioned
1 3.23%
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Verified Tsikot Member
- Join Date
- Oct 2011
- Posts
- 17
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October 27th, 2011 02:52 AM #72
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Verified Tsikot Member
- Join Date
- Oct 2011
- Posts
- 17
October 27th, 2011 02:52 AM #73
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October 27th, 2011 02:58 AM #74
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October 27th, 2011 05:39 AM #75
How about after sales service? Who has the best service here in Manila?
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October 27th, 2011 10:16 AM #76
Let us kindly remember that the Lexus locally situated in Fort Bonifacio has opened its doors just recently to the public. It's no wonder that Lexus will still need time to build up their reputation here in the Philippines compared to PGACars or Cats Motors. However, they're pretty well-established in other markets. If we take a global view for it, Lexus IS considered a luxury and that alone pits it against Mercedes-Benz and BMW.
I think Wikipedia's article about Lexus' marketing sums it up the best:
"Industry observers have attributed Lexus' early marketing successes to higher levels of perceived quality and lower prices than competitors, which have enabled the marque to attract customers upgrading from mass-market cars. A reputation for dependability, bolstered by reliability surveys, also became a primary factor in attracting new customers from rival premium makes. Lexus has since grown to command higher price premiums than rival Japanese makes, with new models further increasing in price and reaching the over-US$100,000 ultra-luxury category long dominated by rival European marques."
Can we say that Lexus wasn't supposed to initially go head-to-head against them but simply fill out the gap left behind by luxury and mass-market automobiles? Possibly. But that requires further research.
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October 27th, 2011 10:54 AM #77
Lexus is an aspirational brand
aspirational brand definition from Financial Times Lexicon
aspirational brand
A brand that people think is a very high quality brand, which will give them a higher position in society if they buy it.
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Tsikoteer
- Join Date
- Jun 2010
- Posts
- 466
October 27th, 2011 11:06 AM #78
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October 27th, 2011 11:11 AM #79
^^^
moving up from a Toyota or moving down from a Merc
--
aspirational brand kinda like Coach
lower than LV
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Tsikoteer
- Join Date
- Jul 2011
- Posts
- 447
October 27th, 2011 11:17 AM #80Lets just say Lexus has its own great qualities... it has its own reasons why it became the top selling brand in the US.... ever think of that? hehehe
lexus are for the people who has already owned tons of bmw audis and mb... people who would like to be differentiated
:D
as an aside, in the olden days, anyone who does not move 'ala luksa during Holy Week, especially...
Traffic!