Sa marketing kasi dalawang reason bakit consumers buy things. Need and personal want. Something you need you buy the basic. Ika nga I need to get to point B from point A any car with the lowest financial investment would do. However if I want to ride a car where I feel good (again perception) or feel like a race driver or feel like a rich guy, then I buy a car I want. It personally satisfies you.

Sample sa pinoy nito - if I need kids to play a lot (tons! pirated pa) of games I buy a cheap Xbox 360 Elite. Now if I want a full home entertainment system with current (not trailing edge technology) system specs and full Blue Ray and hi end video support, I get a PS3 kahit mahal at original lahat games.

Same with cars. And many consumer products. Kahit magastos mag restore old cars, people do it. It personally makes them happy.