Assuming the retail price of the PHUV is 2.5x cheaper than a japanese brand AUV, can it compare to the build quality of a japanese brand auv? Or would it just be 2.5x worst in terms of design and build quality as well?
Something built like the old 1980s Toyota Tamaraw will not really fly with the customers we have in 2010.
Honestly, the PHUV is dead ugly. It wouldn't entice anyone's lasting interest. Tried too much to follow the car styling fads of the day which were already dated by the time the PHUV was launched. In the very least, the old Tamaraw looked good with proper body proportions.
And curiously, at the target retail price of P350,000 each unit... how can a dealership make any profit from each unit sold? Especially when the cost of the engine and tranny alone would probably account for 50% of the retail price of the entire vehicle.







