VW Super Bowl XLV spots push new New Beetle and Passat
Filed under: Coupe, Sedan, Marketing/Advertising, Videos, Hatchback, Volkswagen, Humor
Volkswagen of America will run two ads in the Super Bowl XLV February 6, one for the 2012 New Beetle and one for the 2012 Passat, neither one of which is on sale yet.
The first ad, “Black Beetle,” doesn’t show the actual car, but rather shows a black beetle, as in insect, racing its way passed other insects in the forest. This beetle has a unique shape, apart from the other beetles, and at the end of the ad, gives way to the silhouette of the 2012 New Beetle. The ad is meant to mimic a movie car chase, though I wouldn’t exactly compare it with with Bullitt or The French Connection.
Though the new New Beetle won’t go on sale until this Fall, Volkswagen started hyping its arrival last December when it promised Oprah Winfrey’s studio audience each a free one as part of the show host’s “Favorite Things” string of shows.
When Volkswagen launched the New Beetle as a 1999 model, after almost 20 years with no VW Beetle in the German automaker’s lineup, it re-ignited the company’s fortunes in the U.S. In the early 1990s, VW came close to leaving the U.S. market. But the reveal of the Concept 1 car at the 1994 North American International Auto Show in Detroit lit a fire under interest in VW and sent consumers to showrooms to see the latest Jetta and Passat in droves.
VW is hoping for a build in interest in a new New Beetle this year that will help drive showroom traffic even before it arrives.
Continue reading (and see the commercials)…
Continue reading VW Super Bowl XLV spots push new New Beetle and Passat
VW Super Bowl XLV spots push new New Beetle and Passat originally appeared on Autoblog on Wed, 02 Feb 2011 12:59:00 EST. Please see our terms for use of feeds.
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