Video: Volkswagen rigs newspaper to play audio ad
Filed under: Marketing/Advertising, Videos, Volkswagen, India
Imagine sitting down to this with your morning coffee. Volkswagen has teamed up with The Times Of India to insert an audio chip into its full-page ad on the back of the newspaper. Nifty, yes, but we wouldn’t be surprised to learn that a handful of readers were startled enough to blow tea out their nose. It’s an unexpected piece of advertising, but it certainly draws in a reader’s attention.
According to the folks at Wired, the audio chip appears to use a photodiode (a device that controls an electric current based on the presence of a light source) attached to a small battery for power. The audio loop is activated once the newspaper is opened and keeps playing until the paper is shut (or until cereal milk is spilled on it – whichever comes first). Seeing is believing, though, so hit the jump to watch a video of the talking ad in action.
[Source: Wired]
Continue reading Video: Volkswagen rigs newspaper to play audio ad
Video: Volkswagen rigs newspaper to play audio ad originally appeared on Autoblog on Thu, 23 Sep 2010 16:29:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
View full post on Autoblog
Related posts:
- Audi audio concept uses 62 speakers for supreme sound
- Video: Volkswagen puts subway riders in the fastlane
- Officially Official: 2011 Volkswagen Jetta offers Teutonic titillation for around $16k [w/video]
- MTE rolls out 785-hp Volkswagen Golf R32 [w/video]
- Chrysler UAW employees work hard play hard; busted for drinking, smoking weed during break [w/video]
