Video: Suzuki calls on killer snowmen to sell Kizashi

Filed under: Sedan, Performance, Marketing/Advertising, Videos, Suzuki

Unlike Hyundai, Suzuki isn’t featuring any lesbians in its marketing campaign for the all-new Kizashi. Nope, Suzuki is instead relying on another proven technique for attention keeping: Killer snowmen.

Actually, Suzuki already has a rather large marketing campaign in play that not only includes the Killer Snowman commercial for the all-wheel drive version of the Kizashi, but another TV ad playing up the car’s prowess compared to more expensive sport sedans, as well as a radio spot, print and web advertisements. The cool thing? Autoblog’s actually quoted in a couple of them, specifically the radio spot and dual-page print ad that you may have already seen in the buff books this month.

Check out the whole kit ‘n kaboodle after the jump, but if you really want to be sold on a Kizashi, just go drive one.

Continue reading Video: Suzuki calls on killer snowmen to sell Kizashi

Video: Suzuki calls on killer snowmen to sell Kizashi originally appeared on Autoblog on Thu, 04 Mar 2010 17:57:00 EST. Please see our terms for use of feeds.

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