Video: Mini Carmonica makes beautiful music
Filed under: Etc., Marketing/Advertising, Videos, Hatchback, Mini
Mini has come up with yet another trendy, interactive way of marketing its cars. The automaker’s team in New Zealand strapped 300 harmonicas in the key of G to a Mini Clubman, drove it around, and created the Carmonica.
Now available on the Mini New Zealand website, you can take audio clips from the Carmonica’s adventures and make your own sweet electronic jam. The cuts are a little choppy, so we doubt the next dance club banger will come from a bored Mini owner, but it’s a great way to kill 15 minutes or so.
Check out Mini New Zealand’s website to make your own Carmonica jam. Mini promises you’ll be able to publish and share them with your friends soon, but that feature isn’t live quite yet. Follow the jump to see the Carmonica in action.
Continue reading Video: Mini Carmonica makes beautiful music
Video: Mini Carmonica makes beautiful music originally appeared on Autoblog on Tue, 15 Mar 2011 09:59:00 EST. Please see our terms for use of feeds.
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