Video: Land Rover revisits claymation for new Freelander/LR2 ad campaign

Filed under: SUV, Marketing/Advertising, Videos, Land Rover, UK, Luxury, Off-Road

Land Rover is getting ready to roll out a new ad campaign in support of the 2011 Freelander 2, a vehicle we know here as the LR2. You might expect Land Rover to go the traditional route of glamorous clean shots of the car mixed with a flurry of scenes highlighting its off-road capability. That’s not the case here, as it has decided to go in another direction… a rather squishy one at that.

Land Rover is harnessing the advertising power of claymation to promote the new LR2. The “star” of the commercial, besides the little luxury utility vehicle, is a character by the name of Clay Mason. The Mason character discusses his past claymation acting history, his tough work schedule on this shoot and what it was like to drive the 2011 LR2. It’s actually a little on the creepy side…

The spot took five weeks to shoot and then another four weeks were required for editing and production. There’s an astonishing two-tons of modeling clay on display, and the team built a fully operational scale LR2 model for the shoot. It will air in the United Kingdom starting January 2011. The clip, along with a making-of video, is available for your viewing pleasure after the jump.

[Source: Land Rover]

Continue reading Video: Land Rover revisits claymation for new Freelander/LR2 ad campaign

Video: Land Rover revisits claymation for new Freelander/LR2 ad campaign originally appeared on Autoblog on Fri, 15 Oct 2010 19:57:00 EST. Please see our terms for use of feeds.

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