Video: Chevy goes free-hand for its latest billboard spot
Filed under: Sedan, Marketing/Advertising, Videos, Chevrolet, GM, Middle East
An affordable car should get an ad campaign to match. Following that logic, Chevrolet’s Middle Eastern advertising team put together a spot to highlight the low price of the all-new Cruze. Rather than slapping some highly-stylized photography work or clean studio images onto the side of a billboard, Chevy had an artist set to work on the blank canvas with a blue marker. For over eight hours.
Click past the jump to watch it come to life.
[Source: Youtube]
Continue reading Video: Chevy goes free-hand for its latest billboard spot
Video: Chevy goes free-hand for its latest billboard spot originally appeared on Autoblog on Thu, 16 Dec 2010 20:01:00 EST. Please see our terms for use of feeds.
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