Video: Audi treats aluminum like Play-Doh in new A6 ad

Filed under: Sedan, Marketing/Advertising, Videos, Audi, Luxury

2012 Audi A6 commercial – Click above to watch video after the jump

Audi has just released a new commercial to underscore the company’s commitment to lighter materials in the 2012 A6. In its never-ending quest for better fuel economy and performance, the automaker has embraced aluminum as the material of choice for much of the sedan’s unibody structure. The metal has allowed Audi to increase the interior room of its products without suffering a weight or rigidity penalty. Of course, attempting to explain that in a way that doesn’t sound like a more boring interpretation of high school chemistry class is a bit of a challenge.

That’s where the miracle of CGI comes in.

The ad turns slabs of aluminum into an easily malleable material able to be stretched and formed into any shape, allowing the audience to draw easy parallels between the sculpting on screen and the work of the automaker’s engineers. Sure, an A6 is impressive, but we’d like to see this guy work up a giraffe.

Hit the jump to see the full video for yourself.

Gallery: 2012 Audi A6: First Drive