Video: Audi A8 Super Bowl commercial riffs on children’s Goodnight Moon book

Audi A8 Super Bowl commercial – Click above to watch video after the jump

The Super Bowl is just around corner ~~and before the New England Patriots celebrate another victory~~ and that means a new crop of automotive commercials are getting ready to pry your attention away from all the drinks and food you are consuming. Audi has revealed its new ad spot that takes direct aim at established premium sedans like the Mercedes-Benz S-Class. The commercial is based on Margaret Wise Brown’s popular children’s book Goodnight Moon, Audi says goodbye to old luxury, then welcomes progress with its all-new 2011 Audi A8 sedan.

Hop the jump to watch the new Audi Super Bowl commercial.

Gallery: 2011 Audi A8 L