Universal Motors Corporation Doubles Sales of Urvan
Universal Motors Corp., the local assembler and distributor of Nissan commercial vehicles, has sold 6,000 units of Urvan under its “Ur Van, Ur Business” program for entrepreneurs.
UMC vice president Elizabeth H. Lee said the company has doubled its sales since the launch of its program in 2006.
At 6,000 units, the program has assisted 3,400 families and aided in the creation direct jobs to 4,400.
“Since its launch in 2006, Ur Van Ur Business has made a significant contribution to the lives of many people,” said Lee at Friday’s UMC thanksgiving event.
Lee said sales of Urvan had doubled to about 150 units a month from 70 units before the “Ur Van, Ur Business” campaign.
A pioneering business program in the automotive industry, “Ur Van, Ur Business” primarily promotes entrepreneurship as a tool for improving the quality of lives of Filipinos. It targets individuals who are actively seeking for viable means to supplement their income for a better way of living for them and their families.
The program has since evolved from its inception in 2006 and has effectively adapted to the changing market needs and trends. “Ipadala Mo Negosyo”, UVUB’s phase 2 targeting overseas Filipino workers, supported the plight of OFWs in helping their families here in the Philippines make the most of their remittances.
Phase 3 delved more deeply into educating the Urvanites — a term coined to refer to owners of the Nissan Urvan.
Here, Asenso Negosyo Academy or ANA was established where periodic seminars were conducted to impart necessary knowledge and skills to ensure the continuance and success of Nissan Urvan businesses.
Just recently the “Be Mobile” campaign was launched, opening the possibilities of expanding the reach of structured businesses by going mobile.
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