Toyota to Launch Limited Edition Vios to Mark 20th Anniversary
Toyota Motor Philippines Corporation (TMPC) is set to introduce a limited edition of the locally manufactured Vios to mark its 20th anniversary in the country. With only 800 units, the sportier Vios XX Limited Edition shall be sold from August to December 2008 only.
Since its inception in 1988, Toyota has introduced a variety of products that helped changed the local automotive landscape, constantly upgrading and enhancing its models to help customers adapt to the fast-changing times, enabling them to improve their quality of life.The Vios Limited Edition is offered at unlimited value with the automatic transmission is at P785,000 and the manual transmission is at P750,000.
The Vios is one prime example of the marriage of Toyota’s innovative product technology and customer needs. When it was introduced 5 years ago, the Vios created the Subcompact Sedan market, catering to the first-time car buyers looking for affordable, reliable vehicle. The Vios soon expanded market growth as it averaged sales of over 600 units per month, while improving accessibility for university students, young professionals, newly-weds, and even small scale entrepreneurs. Throughout the years, other players entered the subcompact segment, but the Vios remained dominant, rapidly becoming TMP’s primary sales volume model.
The introduction of the Vios LE model this month will not only mark the Vios’ sales achievements, but also Toyota’s 20-year heritage of leadership. The Vios LE, available in 1.5 Automatic and Manual transmissions, shall have a sportier, more youthful design and specifications. Enhanced exterior features include HID headlamps, 17 inch alloy wheels and rear spoiler marked with the 20th Anniversary XX limited edition badge. Interior entertainment is intensified with upgraded premium 6-speaker audio with amplifier and Ipod interface.
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Specs of the LE XX includes upgraded stereo system. How it differs from the 1.5G entertainment package besides the ipod interface? As I see it when I visited one of your showroom that I noted with no difference since both models have six speaker system.