Viking Cars Launches All-New Volvo XC70 AWD Freedom Destination Drive

Volvo’s All-New Volvo AWD will literally go places as Viking Cars, Incorporated (VCI), authorized dealer and distributor of Volvo cars in the Philippines, launched the All-New Volvo XC70 AWD Freedom Destination Drive. Primarily designed for members of the motoring media, the campaign was introduced last April 15, 2008 at the Volvo Makati showroom. Representatives from the motoring beat were invited to an exclusive preview of the reincarnated Volvo XC70 and the launch of the 7 Destinations campaign.

Stemming from the XC70s rugged capability, the Freedom Destination Drive aims to bring media ambassadors to seven distinct destinations this summer and give them a feel of the many changes Volvo made to the All-New XC70 AWD. This summer adventure will not only test the journalist’s skill in driving but in photography as well. Each Freedom test drive participant shall be given a manual camera to take snapshots with of what they think best captures the campaign theme “Life is Better Lived Together”.

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Volvo C30 Wins 2008 Automobile Magazine All-Star Award

The Volvo C30 has been named an AUTOMOBILE Magazine All-Star - the first Volvo ever to win this prestigious award. Each year, the editors and bureau chiefs of the magazine convene to test, evaluate and debate the performance, significance and pure enthusiast appeal of the cars that have made the biggest impact. The All-Stars winners for 2008 will appear in the January issue.

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