Suzuki Philippines Launches New SX4 Variants

Suzuki Philippines Inc. (SPH) recently launched the Suzuki SX4 Crossover hatchback and the upgraded Suzuki SX4 Aero sedan.

First introduced as a five-door hatchback in the 2006 Geneva Motor Show, the Suzuki SX4 Crossover was designed by automotive hall of fame designer Giorgetto Giugiaro’s Italdesign studio, and was originally intended only for the European market.

In 2007, the Suzuki SX4 Sedan debuted in the New York Auto Show. One year after, Suzuki Philippines introduced to the local market the Suzuki SX4 sedan.

This year, the company brought in the new Suzuki SX4 Crossover. It is equipped with new features such as honeycomb type front grille, fender arch, roof rails, and 16-inch alloy wheels.

More power and better fuel efficiency are the hallmarks of its new M16A engine, a 1600cc 16-valve DOHC engine with variable-valve timing (VVT). Mated to a 4-speed gate-type automatic transmission, it is able to deliver maximum output of 110 hp at 5,600 rpm and maximum torque of 150 Nm at 3,800 rpm. Likewise, occupant safety is assured by a high rigidity body that utilizes TECT (Total Effective Control Technology) as well as dual air bags, anti-lock brakes and keyless entry.

The instrument cluster serves as a virtual information center with a fuel consumption gauge, fuel range and digital clock. Read more

Suzuki Auto Cebu is ‘Dealer of the Year’

The country’s only integrated automotive company, Suzuki Philippines Inc., honored its top dealers recently, an SPH press release said.

For having achieved the highest points on Suzuki’s Balanced Score Card in 2009, Suzuki Auto Cebu was declared Dealer of the Year among Suzuki’s 18 automobile dealers nationwide.

In 2008, Suzuki Auto Cebu was the top dealer in the provincial category.

Asked about the secret to their success, Suzuki Auto Cebu general manager Debbie Chua said that, “Winning the Dealer of the Year award is a testament to the hard work of our people. We will be trying very hard to maintain or even improve our sales volume and at the same time focus more on customer service so that we can continue to be the top Suzuki dealer.”

Suzuki Auto Cebu is owned by Cebu Autocentrale Corporation, headed by the dynamic husband and wife team of Brian and Debbie Chua.

Suzuki employs a Balanced Score Card system for evaluating and rewarding its dealers in terms of marketing strategy implementation.

The comprehensive rating system evaluates retail sales performance and spare parts sales, as well as service and showroom compliance. Read more

The New Suzuki Celerio: Classy, Comfy, Eco-friendly

Most mini compacts offer lightweight bodies and peppy engines. However, their three-box shapes make them seem more like aerodynamic bricks, making them less fuel efficient and thus making them less environment friendly.

Suzuki knows that the global trend towards super compact, fuel efficient and space saving cars is increasing further by the day, and offers a new solution to that growing need – the new Suzuki Celerio.

The new Suzuki Celerio totes an aerodynamic, boy-racer look that yuppies crave since it looks like it could cheat the wind. The new body shape promotes better fuel consumption because of the potential for less drag – due to a wedge-shaped profile and a steeply raked windshield – particularly at high speeds. A boldly shaped grille creates a further impressive front fascia, and complementing the look even more are large halogen multi-reflector headlights and foglights. And to finish off the sporty look, the new Suzuki Celerio comes in five environmentally inspired exterior colors – Arctic White Pearl Metallic, Silky Silver Metallic, Desert Brown Metallic, Fortune Rose Pearl Metallic, and Paradise Blue Pearl Metallic. Read more