Motor Image Pilipinas (MIP), the exclusive distributor of Subaru, has announced that it will be showcasing the complete model line-up at the upcoming Manila International Auto Show on April 15 to 18 at the World Trade Center in Pasay City. World renowned precision driver Russ Swift will also put to the test the Subaru Impreza again when he returns to showcase his trademark daredevil maneuvers.

This will be the first motor show that Motor Image will be showcasing its all-new model lineup led by the new Subaru Outback and Legacy range, which were introduced in the market last November. The Subaru Legacy has already won accolades including the 2009 Philippines’ Car of the Year. The Outback, on the other hand, was awarded by highly-respected Motor Trend Magazine as its 2010 SUV of the year, citing Subaru as “successfully reshaping the very definition of sport utility vehicle”. Also on display will be the legendary Impreza WRX STI, the Impreza 2.0R Sport, the turbo-charged Forester and the Tribeca.

Precision driver Russ Swift will be back to thrill Manila again as he returns to perform his trademark daredevil moves such as the parallel parking maneuver, two-wheel driving, and the “dance” routine using the Impreza WRX and will try to set a new world record in “doughnuts” with the Impreza WRX STI. Russ Swift currently holds an unbeaten Guinness World Record for parallel parking and was a two time British Autofest Champion and England’s Autotest Team Captain in 1982 and 1983. In 2004, he set a Guinness World Record for making 10 complete spins or “doughnuts” in just 16.07 seconds, a mere 1.6 seconds for each complete spin.

Original Subaru and Motor Image Racing Team merchandise and accessories will also be on sale to the public. Adding allure will be the famous Subaru girls who will be present to assist all visitors to the exhibit. Subaru Club of the Philippines (SCP) will be showcasing their rides the whole day of Saturday, April 17. The Manila International Auto Show will run from April 15 to 18 and will be held at the World Trade Center in Pasay City.

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Doughnuts. Parallel parking. Two-wheel maneuver. All these and more daredevil stunts world-famous precision driver Russ Swift will perform using the new Subaru Impreza at the Manila International Auto Show scheduled early April 2009.

Motor Image Pilipinas, the exclusive distributor of Subaru, is bringing back Swift to treat all car enthusiasts to a thrilling exhibit at the auto show scheduled on April 2-5 at the World Trade Center. Motor Image will also be unveiling the new Impreza Sedan WRX 2.5 Turbo and 2.0 models during the event.

Swift will be back to perform his trademark daredevil moves using the new Impreza Sedan and will try to set a new world record in “doughnuts” with the Impreza WRX STI. Swift currently holds an unbeaten Guinness World Record for parallel parking and was a two-time British Autofest champion and England’s Autotest team captain in 1982 and 1983. In 2004, he set a Guinness World Record for making 10 complete spins or “doughnuts” in just 16.07 seconds, a mere 1.6 seconds for each complete spin.

The introduction of the new Subaru Impreza WRX Sedan will highlight the opening of the motor show. Motor Image Group chief executive Glenn Tan will be on hand to unveil to the public the sedan version of the Subaru sports car. “We can hardly wait to finally reveal the all-new WRX Sedan to the Philippine market,” Tan said in a press statement. “The all-new Impreza WRX Sedan represents the highest level of what makes a Subaru, a Subaru,” Tan said. “It retains the hallmarks of its legendary character such as 2.5 turbo power plant and symmetrical all-wheel drive system but now made even better with a host of new cutting edge features.” Apart from the WRX, Motor Image will also be unveiling the 2.0 liter, normally aspirated sedan version of the Impreza.

The complete Subaru model lineup will also be on display at the Motor Image booth in MIAS. Special financing packages and cash discounts will be available to buyers during the four-day event courtesy of Banco de Oro and BPI Family Savings Bank. Original Subaru merchandise and accessories will be on sale to the public. Adding allure to the Motor Image booth will be the famous Subaru girls who will be around to assist all visitors to the exhibit. Subaru Club of the Philippines will be showcasing their rides the whole day of Saturday, April 4.

Manila Standard Today

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Motor Image Pilipinas has formed the 10-man team that will represent the Philippines to the “MediaCorp Radio Subaru Impreza Challenge” – The Regional Face-off” in Singapore this November. The team is composed of the top ten survivors of the Manila leg of the Impreza Challenge held from October 10 to 12 at the Greenhills Shopping Center. The Impreza Challenge is an endurance competition where the top 10 qualifiers will be sent to Singapore where they will have the chance to win a brand new Subaru Impreza WRX 2.5 Turbo.

The Subaru Impreza Challenge was started by Motor Image Enterprises in Singapore in 2002 where contestants gear up to battle the harsh weather elements and body fatigue in their ultimate goal of winning a brand Subaru Impreza. With their right palms firmly placed on the palm decals located strategically on the Subaru Impeza cars, hundreds of contestants embarked on their endurance journey where they were only allowed a 5-minute break once every 6 hours.

The Manila Leg of the Impreza Challenge was held last October 10 at the G-Strip in Greenhills. The challenge officially started on Friday at 2:00 in the afternoon with 73 challengers all vying for the chance to represent the country in the Singapore Regional Face Off. One by one, the challengers gave in fatigue and the rigors of trying to do nothing except to place their right palm on their assigned position on the car. The challengers also learned how to make the most of their routine 5-minute breaks after every 6 hours, toilet breaks, rest and taking their meals – all within the time allotted.

On Sunday morning, after 46 hours and 30 minutes, the top ten that will represent the country was formed after the one of the eleven remaining challengers dropped out due to heat exhaustion. Not content on being in the top ten, the ultimate challenger 28 year old Gerard Gonzaga was declared the first winner of the Manila Leg of the Impreza Challenge by logging in an astounding 47 hours and 58 minutes, almost breaking the 48 hour mark. Joining him in Singapore is runner-up and lone female survivor, 23 year old Farrah Aggarao who clocked in 47 hours and 57 minutes. Rounding out the team are Robert Tomas, Aldrin Mariano, Alex Neblasca, Baltazar Liwan, Geovani Lapina, Jommel Dimapilis, Nadine Cabacog and Ernie Banarez.

The qualifiers will be flown to Singapore in November courtesy of Motor Image Pilipinas, the exclusive distributor of Subaru in the country. They will be facing off with hundreds of other challengers from Indonesia, Malaysia, Taiwan, Thailand, China and, of course, Singapore. All will be vying to become the last one standing and will face the daunting challenge of equaling, if not exceeding, the 2007 record of 77 hours 13 minutes set by the first ever female winner 25-year-old Sandra Yeow.

The winner of the MediaCorp Radio Subaru Impreza Challenge will get a brand new Subaru Impreza WRX 2.5 Turbo worth P1.750 million. The last one standing in the Philippine team will also get P100,000 regardless whether he wins the competition. For more information and updates on the Impreza Challenge, log on to www.imprezachallenge.com.ph and the Motor Image Pilipinas official website www.motorimage.net.

Motor Image Philippines Media Release

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Registration is now on-going for the 2008 Subaru Impreza Challenge sponsored by MotorImage Pilipinas, Inc. and MediaCorp Radio Subaru Impreza.

The Subaru Impreza Challenge is an endurance challenge where contestants are instructed to place one hand on the vehicle for five consecutive days. The contest objective is to outlast one another –braving the weather and pushing their mental and physical limits in order to win the Brand New Subaru Impreza.

Each year Singapore hosts the MediaCorp Radio Subaru Impreza Challenge whereby the winner of the challenge would win a brand new Impreza WRX. For this year’s competition, Singapore invited contestants from each Motor Image regional dealership.

For 2008 Motor Image Enterprises has decided to invite their regional offices to take part in the highly anticipated Impreza Challenge. Ten pre qualified contestants from each participating Regional Office would be flown in to Singapore to compete in the Impreza Challenge-Regional Face Off where they will get a chance to vie for the grand prize.

MotorImage Pilipinas Inc. would be hosting their own Subaru Impreza Challenge on October 10-12, 2008 to select the 10 local winners that will compete in the MediaCorp Radio Subaru Impreza Challenge. The MediaCorp Radio Subaru Impreza Challenge is on November 7-12, 2008

Interested Participants must register online. They must complete application form and submit to proceed to page to download Indemnity Form, which they will need to submit together with their other requirements to the MIPI office (187 EDSA NORTH GREENHILLS SAN JUAN METRO MANILA) from Sept 15-30, 2008 Monday-Saturday 10am-5pm

A general sign up event would be held on September 20 at the Greenhills Parking lot to kick-off the Subaru Impreza Challenge

- During the sign up event there would be a mock up of the Impreza Challenge that would be open to media and celebrities.
- Simultaneously, there would be a Road Show for the WRX and Forester variants during the event
- After the event there would be an after party that would formalize the event kick-off of the Impreza Palm Challenge.

For more details see the Subaru Impreza Challenge website

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