Toyota Achieves Highest Ranking in Philippines Customer Satisfaction Study
September 1, 2008 by Tsikot · Leave a Comment
Toyota ranks highest in customer satisfaction with authorized dealer after-sales service in the Philippines, according to the J.D. Power Asia Pacific 2008 Philippines Customer Satisfaction Index (CSI) StudySM released today.
Now in its eighth year, the study measures new-vehicle owner satisfaction with the after-sales service process by examining dealership performance in seven factors. In order of importance, they are: problems experienced; service quality; user-friendly service; service delivery; service advisor; service initiation; and in-service experience. CSI performance is reported as an index score based on a 1,000-point scale. Overall customer satisfaction shows improvement with a score of 837 this year—an increase of 23 points since 2007. Read more
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