Lancer Assembly Back to Filipino Hands
The return of the Mitsubishi Lancer to Philippine assembly lines was marked with the relaunch of the 2010 Lancer EX a few weeks ago.
The sedan was unveiled as the 500,000th unit to roll off Mitsubishi Motors Philippines Corp.’s (MMPC) Rizal plant since 1964, when it began manufacturing in the country under Chrysler Philippines Corp.
The decision to revive local production instead of sourcing the vehicle from Thailand is claimed to boost MMPC’s manufacturing capabilities via a P200-million investment and also shield the unit from forex fluctuations, officials said.
Before this, Mitsubishi’s local unit only made utility vehicles, trucks, vans and buses. Read more
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