Filed under: Etc., Chrysler

On March 9, 2011, a now-former employee of New Media Strategies – the company responsible for managing Chrysler’s Twitter account – thought they were using their personal account to push out a message related to the less-than-stellar driving abilities of Detroit’s residents. It contained the F-word and, unfortunately, was accidentally sent out on Chrysler’s Twitter account. Whoops.

As a result, New Media Strategies was forced to terminate that employee, but now it seems that the company lost even more than one foul-mouthed worker. In a statement released today, Chrysler has announced that it will not renew its contract with NMS and that it will work with the social media company while a new agency is sought. There is no mention of exactly why Chrysler is choosing to sever the relationship but, in the wake of the F-bomb tweet, we’re pretty sure we have a good idea.

Is one errant tweet enough to torpedo an entire relationship? It seems to be the case for Chrysler. Click past the jump for the Pentastar’s brief statement.

*Update: Chrysler has posted a follow-up message on its corporate blog, where it is explained that Chrysler did not fire the employee who made the mistake. Further, Chrysler explains why it reacted the way it did in letting go of NMS. Check it out here.

[Source: Chrysler]

Continue reading New Media Strategies loses Chrysler contract after F-bomb tweet *Update

New Media Strategies loses Chrysler contract after F-bomb tweet *Update originally appeared on Autoblog on Thu, 10 Mar 2011 16:01:00 EST. Please see our terms for use of feeds.

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Filed under: Etc., Chrysler

On March 9, 2011, a now-former employee of New Media Strategies – the company responsible for managing Chrysler’s Twitter account – thought they were using their personal account to push out a message related to the less-than-stellar driving abilities of Detroit’s residents. It contained the F-word and, unfortunately, was accidentally sent out on Chrysler’s Twitter account. Whoops.

As a result, New Media Strategies was forced to terminate that employee, but now it seems that the company lost even more than one foul-mouthed worker. In a statement released today, Chrysler has announced that it will not renew its contract with NMS and that it will work with the social media company while a new agency is sought. There is no mention of exactly why Chrysler is choosing to sever the relationship but, in the wake of the F-bomb tweet, we’re pretty sure we have a good idea.

Is one errant tweet enough to torpedo an entire relationship? It seems to be the case for Chrysler. Click past the jump for the Pentastar’s brief statement.

*Update: Chrysler has posted a follow-up message on its corporate blog, where it is explained that Chrysler did not fire the employee who made the mistake. Further, Chrysler explains why it reacted the way it did in letting go of NMS. Check it out here.

[Source: Chrysler]

Continue reading New Media Strategies loses Chrysler contract after F-bomb tweet *Update

New Media Strategies loses Chrysler contract after F-bomb tweet *Update originally appeared on Autoblog on Thu, 10 Mar 2011 16:01:00 EST. Please see our terms for use of feeds.

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Filed under: Podcasts, Ford, GM, GMC, Jaguar, Lamborghini, Toyota, Volkswagen

Chris Shunk, Sam Abuelsamid, Chris Paukert and Dan Roth are the crew for Episode #187 of the Autoblog Podcast. We cover Lamborghini rumors, the new Ford Explorer’s fuel economy with its rumored EcoBoost powertrain, the rumors swirling around the possibility that the Wall Street Journal printed an article that was a plant from Toyota, a sports car based on the Nissan Leaf, and the seemingly insatiable appetite for German premium cars. We hit your feedback and questions before throwing in the towel at the hour and a half mark. Thanks for listening, see you next time!

In the Autoblog Garage:

Mitsubishi Outlander
Jaguar XJL
GMC Sierra 3500HD
Volkswagen Golf TDI

News:

• Rumormill: Lamborghini developing Touareg-based SUV, V8 Gallardo [w/poll]
• 2011 Ford Explorer with EcoBoost 2.0-liter delivers 30% better fuel economy than V6
• Followup: Toyota ‘strongly objects’ to NHTSA allegations it planted story in WSJ
• Rumormill: Nissan considering Leaf-based EV sportscar
• Report: German mfgs cleaning up as appetite for luxury cars is ‘bottomless’

Hosts:
Dan Roth, Sam Abuelsamid, Chris Paukert, Chris Shunk

Runtime: 86:17

Autoblog Podcast #187 – Lamborghini rumors, Explorer economy, media plants, a sporty Leaf and premium Germans originally appeared on Autoblog on Tue, 20 Jul 2010 17:15:00 EST. Please see our terms for use of feeds.

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Toyota Motor Philippines Corp. (TMP) held its fifth Media Roadtrek last May 21-23, 2009 throughout western Negros Island. Through visiting various locations around the country and getting closer nature’s wonders, the annual event aims to promote environmental awareness, local tourism, and sustainable mobility. Since its first run in 2005, the Roadtrek has seen various regions across the country including Panay Island, Davao, Cagayan de Oro, Cebu, Dumaguete, Rizal, and Palawan.

The Toyota Roadtrek’s fifth run this year included 24 media participants who experienced a comprehensive test drive of the locally-produced and Completely Knocked Down (CKD) Innova and Vios.

Media attendees represented major print and broadcast outfits including Philippine Daily Inquirer, Philippine Star, Manila Times, Business Mirror, Manila Bulletin, Manila Standard-Today, FHM, TopGear, C! Magazine, Motoring Today, Auto Extreme, Auto Review, Stoplight TV, and Magic 89.9. Participants were divided into 6 groups with 4 members and 1 vehicle each. The Vios and Innova traversed roughly 500 kilometers from Sipalay in Negros Occidental to Dumaguete City in Negros Oriental.

Toyota’s Bacolod dealership, represented by its Assistant General Manager Mr. Roque Jarillo, welcomed the participants, “Holding the Roadtrek in Negros Island is very befitting of this year’s Environmental Theme. Bacolod is famous for its eco-treasures as recognized with our hall-of-fame award as the country’s cleanest, greenest and most livable city. The Vios and Innova will prove worthy companions as you enjoy the extensive road network matched with the greatest view of the South China Sea and the famous Mt. Kanlaon.”

From there on, activities took place in the diverse areas of Negros including the up-hill winding roads of DS Benedicto, Sugarcane-hauling and Crab-catching challenges in Kabankalan, the hilly rough roads of Cauayan and Balanan Lake in Siaton, and the city traffic of Dumaguete. Driving through various road conditions and terrains, and performing environmental conservation challenges demonstrated the vehicles’ versatility, performance, toughness and fuel-efficiency. “Toyota vehicles are capable of traveling various road conditions of the Philippines, and at the same time able to cater to diverse lifestyles of customers, regardless of the province or region they come from,” reaffirmed Raymond Rodriguez, TMP’s First Vice President for Vehicle Sales Operations.

Efforts of teams who played their best were recognized with cash prizes during the Culminating Night. These were awarded by Toyota’s Marketing Officers, Mr. Daniel Isla, First Vice President, Mr. Raymond Rodriguez, First Vice President for Vehicle Sales Operations (VSO), Mr. Jing Atienza, Vice President for VSO, and Mr. Sherwin Chua-Lim, Assistant Vice President for Sales Distribution Department.

The 2nd Runners Up were Allan Madrilejos of FHM, Boom Gonzalez of Magic 89.9, Jaykee Evanglista and Dinzo Tabamo of TopGear. The 1st Runner Up was composed of Vernon Sarne of TopGear, Brian Afuang of Manila Times, Dong Magsajo and Jeff Reyes of Philippine Star. The members of the winning team who scored the most points were Butch Gamboa, Jenny Bleza, and Matt Mallari of Auto Focus and Charles Buban of Philippine Daily Inquirer.

The positive response of the participating media and their willingness to participate in the Roadtrek inspires Toyota to continue the tradition. In line with moving forward, this is only one of Toyota’s efforts to work towards sustainable mobility.

Toyota Philippines Media Release

Photo courtesy of ManilaTimes.Net

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