Isuzu Philippines Maintains Truck Market Leadership in 2009

According to the combined official figures released by the Truck Manufacturers Association of the Philippines and the Chamber of Automotive Manufacturers of the Philippines, Inc., Isuzu trucks again outsold the competition in 2009, as it had the previous 11 straight years.

Last year, Isuzu’s N-Series light-duty trucks sold a total of 996 units, or 56.8 percent of Category 3 of the commercial vehicle segment. Isuzu’s medium-duty trucks, including the Forward, were just as dominant, selling 232 units for 57.9 percent of Category 4. Read more

Isuzu Philippines Introduces New Medium-Duty Truck

Isuzu Philippines Corp. is equipping Filipino entrepreneurs with a hardworking vehicle that properly addresses the evolving demands of the modern times. Recently, IPC introduced the all-new Isuzu Forward (also known as F-Series) medium-duty truck.

The name “Forward” is being used by Isuzu in the Philippine market for the first time.

“Forward connotes progress, advancement, leadership, innovation and the future,” said IPC president Keiji Takeda. “The name expresses Isuzu’s commitment to its customers that it will always get them ‘One Step Ahead’ of the competition.” Read more