Toyota Philippines to Launch Prius at P2.25M

Toyota Motors Philippines is finally launching its hot-selling Prius hybrid in the Philippines next week, but the ecologically-correct car could carry a price tag of around P2.25 million.

“Toyota wants to be the first to locally introduce hybrid, environment-friendly cars as alternative vehicles,” said Raymond Rodriguez, Toyota Motor’s first vice president for vehicle sales.

The third-generation, 1.8-liter Prius would be imported completely built from Japan and subject to a 30-percent tariff in addition to the excise tax and 12-percent value-added tax, Rodriguez said in explaining the hybrid’s higher price.

By contrast, Toyota’s most expensive sedan available locally, the 3.5-liter V6 version, retails for P2.005 million. Read more

Toyota Philippines to Market Prius This Year

Toyota Motor Philippines Corp. (TMPC) said there would be no additional expansions this year instead the country’s biggest car company will be launching its eco-friendly Prius model, work on some initiatives to stop other car companies from further eating into its market share and new financing schemes for its volume models.

Saying they are technically ready, TMPC president Hiroshi Ito said they are launching Prius in the local market by middle of this year. Read more

Toyota to Bring Hybrid Cars to the Philippines

The Philippines needs it.

Akira Okabe, senior managing director of Toyota Motor Corp., affirmed the giant car manufacturer’s commitment to bring energy-efficient and environment-friendly vehicles to the Philippines.

While Okabe would not reveal the timetable for the Philippine introduction of Toyota’s hybrids – including the Toyota Prius and the high-end Lexus hybrids – he said developing countries like the Philippines need hybrid vehicles that will meet the country’s growing transport needs as well as environmental demands such as lower carbon dioxide emissions. Read more