Honda Philippines Fuels Eco Campaign

Honda Cars Philippines, Inc. gathered six green organizations to stage another leg of its fuel efficiency driving competition called Honda Challenge Cup Green Warriors’ Edition.

Honda works with government agencies and non-government organizations towards environment protection convened to promote fuel economy awareness in the face of unstable fuel prices, depleting fuel supply and excessive exhaust emissions. Present during the competition were representatives of the Department of Environment and Natural Resources (DENR), Department of Energy (DOE), Bantay Kalikasan, Philippine Business for the Environment (PBE), National Conciliation and Mediation Board (NCMB) and Honda Club of the Philippines (HCP).

Through this type of event, Honda advocates driving every drop of fuel by considering three basic factors: vehicle, driver and fuel.

Honda Challenge Cup educates regular motorists some fuel efficient driving techniques that are applicable in practical, day-to-day setting.

Honda provided its complete model line-up namely City, Jazz, Civic, CR-V and Accord for the activity and loaded these vehicles with Petron XCS gasoline.

Applying the basic formula, vehicle plus driver plus fuel equals fuel economy, these green warriors accomplished amazing results despite the accident that happened along NLEX which caused heavy traffic in the area.

The 1.3 City AT driven by John Paul Balayon and Ricky de Leon of Bantay Kalikasan bested its category and posted 13.35 km/li.

Malaya Online

Honda Refreshes Civic for Pure Intensity

Honda Cars Philippines, Inc. (HCPI) continues to deliver pure intensity with the 2010 Civic. Sporting a refreshed dynamic styling, the Civic now comes with newly designed 16” three-dimensional, multi-spoke alloy wheels for its best-selling 1.8 S variant to create a more commanding and sharper look. The new alloy wheel design thoughtfully enhances its exterior and draws an exciting balance between aerodynamic body styling and aggressive stance.

Always at the forefront of offering something new to the delight of its discerning customers, Honda also introduces Polished Metal color to its 1.8 S and 2.0 S Civic variants for that added flair of sporty and modern character.

“There are several factors consumers consider in buying a car and color is one of the significant drivers in finalizing their decision,” said Hiroshi Shimizu, President and General Manager of Honda Cars Philippines, Inc. “Nowadays, consumers are getting savvy about the latest color trends. And so, we continue to revitalize our color line-up to suit the market’s dynamic taste and preference. With a sleek Polished Metal body color matched with a bolder alloy wheel design, the Civic is designed to add vitality in its class,” Shimizu added. Read more

Honda Accord 2010 Model Gets Enhancements

Honda Cars Philippines, Inc. offers an enhanced model of its highly acclaimed premium sedan, adding a new dimension to rich styling with the 2010 Accord. Presenting a well-appointed interior design, the 3.5 liter Accord is now fitted with black leather seats.

Controls for audio and air conditioning system are also improved for better functionality and ease of use.

Honda Accord also offers flawless performance such as the i-VTEC (Intelligent Variable Valve Timing and Electronic Lift Control). The 3.5 liter variant ably responds to your heart’s desire with its maximum power capacity of 275 ps @ 6200 rpm. Such variant is also equipped with the latest advancement in fuel-efficient technology called, Variable Cylinder Management (VCM).

With the VCM system, optimal power output, promising fuel economy and lesser harmful emissions in actual driving situations become possible by simply closing down cylinders when not needed. VCM tailors the number of cylinders to be activated to match one’s driving requirements. Such seamless activation and deactivation of cylinders from 6 to either 4 or 3 brings about the coining of its nickname, VCM 6 4 3.

The 2010 Honda Accord comes in Alabaster Silver (2.4 liter variant only), Bold Beige (2.4 liter variant only), Polished Metal, Night Hawk Black and Brilliant White Pearl (3.5 liter variant only). It is available in two variants: 2.4 liter with automatic transmission comes with Php 1,680,000 price tag while 3.5 liter variant with automatic transmission is priced at P2.03 milliom. Additional Php 20,000 is applicable for the exclusive Brilliant White Pearl color.

Honda Vehicles in the Philippines Not included in SRS Airbag Recall

On February 09, 2010, American Honda Motor Co., Inc. and on February 10, 2010, Honda Motor Co., Ltd. announced expansion of recall related to a defect in the driver’s SRS airbag installed on certain vehicles produced in 2001 and 2002.

Honda Cars Philippines, Inc. officially announces that the local market has no reason to worry since ALL models sold in the Philippines are not affected by the recall. Parts used for the locally sold Honda models are DIFFERENT from those included in the recall.

Honda’s Rule-Changing City Gleams with Record-Breaking Sales

Honda Cars Philippines, Inc. seals another sales record with the City. Marking its first year anniversary in the market, the third generation City changes the rules on how subcompacts should be like and manages to post a total of 8,882 unit sales in 2009. This is the City’s highest annual sales ever chronicled since the model was introduced in the local market back in 1996. The highest recorded sales then were 5,478 units which was posted in 1997. This only evidences greater customer appreciation of Honda’s latest subcompact sedan.

In celebration of this remarkable feat, Honda brings the City to yet another level of refinement as it introduces a new exciting color to its line-up. Hailed as the time’s new black, the City now comes in Taffeta white for its top of the line variant, City 1.5 E. Exuding youthful, refreshing, sporty and stylish appeal, Taffeta White City spices up an already sensational package that has created new standards in its class. Read more

Honda Partners with UnionBank for OFW Car Remittance Program

In providing added convenience for Filipinos overseas, Honda Cars Philippines, Inc. (HCPI) partners with UnionBank of the Philippines (UBP) for its car remittance program. Honda and UnionBank recently signed a Memorandum of Agreement in bolstering the Honda CAREmittance program that provides Filipinos abroad online access when buying a brand new Honda vehicle for their dear families here in the Philippines.

“Ever committed in providing sheer customer satisfaction, the addition of UnionBank of the Philippines to the program’s existing partners, Bank of the Philippine Islands, Rizal Commercial Banking Corporation and Banco de Oro, offers added option and convenient access to more remittance centers.” said Mr. Hiroshi Shimizu, Honda Cars Philippines, Inc.’s President and General Manager.

“UnionBank is honored to be Honda’s key partner in its CAREmittance program which is designed to help OFW’s enjoy the fruits of their labor. Being the first of its kind in the automotive industry, Honda CAREmittance complements UnionBank’s established credentials as a leading technology-driven bank.” said Mr. Genaro Lapez, UnionBank’s Executive Vice President for Consumer Finance. Read more

Honda Philippines Expects 20% Sales Growth in 2009

Honda Cars Philippines expects to grow by 20 percent this year after a sales decline in 2008.

In an interview, Honda president and general manager Hiroshi Shimizu said that this year has been a very good year because of the high sales for the fuel efficient Honda City and Jazz. Shimizu noted a strong demand for fuel efficient vehicles.

As of the end of November, Honda has posted a 17 percent growth from last year.

For next year, Shimizu said that they will be growing as fast as the industry at four percent. He said that there will be new models coming in. Read more

Honda Captures Fun Family Moments with CR-V Photo Contest

The search is on for the most fun and memorable family moments with the CR-V. Honda Cars Philippines, Inc. recently announced the launch of its My Kind of CR-V Fun photo contest. Open to owners of the 3rd generation CR-V which was introduced in the market back in 2006, My Kind of CR-V Fun photo contest aims to capture how the CR-V has taken part of happy family trips and gatherings – simply suitable to the Filipino lifestyle. With its sophisticated styling, sedan-like ride and comfort, the CR-V is truly the perfect vehicle for any occasion.

Exciting prizes will be given to the lucky winners! The photo that best reflects the theme of the contest wins the Flip Video digital camrecorder. Flip Video offers easy video recording, editing and sharing in an ultra-portable design so that you can capture more of those family memories. Honda premium laptop bags will also be given as consolation prizes to five other lucky senders. Aside from these exciting prizes, the top six (6) photo entries will be printed on Honda’s official magazine, Challenge Magazine and posted on www.hondaphil.com. Read more

Honda cars: The Unanimous Choice in Auto Focus Awards

Honda Cars Phils., Inc. expresses its heartfelt gratitude to the general public as it garners recognition for ALL its models during the 2009 Auto Focus People’s Choice Awards.

For three years in a row, the Civic has remained the undisputed Compact Sedan of the Year awardee. With its refreshed styling, sporty demeanor and advanced technologies, the Civic is still the top choice of the market today. Continuing the winning streak is the City, being proclaimed as the Subcompact Sedan of the Year. Noted for setting a new standard in its class, the City has upped the ante with class leading technologies that used to be exclusive for higher displacement models. The City neatly merges modernism with practicality for an ultimate driving pleasure.

Meanwhile, the Accord and the CR-V are named runner ups in the midsize sedan and compact SUV categories. Capable of activating and deactivating cylinders only when needed, the Accord V6 with VCM technology combines the comfort of refined and spirited performance with fuel efficiency. Likewise, the CR-V has gained a strong market following as it has carved a name in providing sedan-like ride comfort. Read more

Honda Philippines Partners with Fleet Accounts in Promoting Fuel Efficieny

Honda Cars Philippines, Inc. recently partnered with its corporate fleet accounts in promoting the importance of fuel efficient driving and in making it a habit. Taking into consideration the number of cars being managed by these accounts, a simple tweak on driving habits makes significant difference in extending fuel mileage.

The increase in CO2 emissions, rapid depletion of fuel supply and threat of global climate change make the need for any form of savings and corrective measures highly essential.

Accordingly, Honda invited 10 fleet accounts and embarked on a fuel efficient driving competition entitled, Honda Challenge Cup to demonstrate practical driving methods under real-world situations. Encouraging everyone to drive every drop, the competition posed various challenges in both city and highway driving conditions using normal, day-to-day driving style and with a running airconditioning system. Read more

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