Honda Cars Philippines, Inc. (HCPI) continues to deliver pure intensity with the 2010 Civic. Sporting a refreshed dynamic styling, the Civic now comes with newly designed 16” three-dimensional, multi-spoke alloy wheels for its best-selling 1.8 S variant to create a more commanding and sharper look. The new alloy wheel design thoughtfully enhances its exterior and draws an exciting balance between aerodynamic body styling and aggressive stance.

Always at the forefront of offering something new to the delight of its discerning customers, Honda also introduces Polished Metal color to its 1.8 S and 2.0 S Civic variants for that added flair of sporty and modern character.

“There are several factors consumers consider in buying a car and color is one of the significant drivers in finalizing their decision,” said Hiroshi Shimizu, President and General Manager of Honda Cars Philippines, Inc. “Nowadays, consumers are getting savvy about the latest color trends. And so, we continue to revitalize our color line-up to suit the market’s dynamic taste and preference. With a sleek Polished Metal body color matched with a bolder alloy wheel design, the Civic is designed to add vitality in its class,” Shimizu added.

The 2010 Civic continues to exude that distinctive character that has carved its winning heritage – spirited driving performance, technologically-advanced features and bold styling. It is chiefly designed to deliver pure intensity into one’s entire driving experience.

To bring out added fun in driving, the Civic comes with a race-inspired paddle shift technology. This fun-to-use technology, available in 1.8 S and 2.0 S variants, enables manual shifting of gears without the clutch. Conveniently located behind the steering wheel, the paddle shift option delivers superb driving pleasure of a manual transmission right at your fingertips. It enables safe shifting of gears while your hands are planted on the steering wheel.

The 2010 Civic also maintains its original advantages such as advanced engine setting and optimum driving performance through the i-VTEC engine, 5-speed automatic transmission and McPherson Strut for front and Double Wishbone for rear suspension. Honda’s i-VTEC engine technology has earned a clear-cut distinction in terms of delivering high power output but with low fuel consumption. With a maximum power output of 155 ps at 6000 rpm for the 2.0 liter variant and 140 ps at 6300 rpm for the 1.8 variant, the Civic still remains to be the most powerful in its class. As an added testament of Honda’s commitment to the welfare of the environment, the Civic also releases cleaner emissions that pass EURO 4 levels, even if Philippine regulations only mandate EURO 2 compliance.

Meanwhile, the Civic’s interior suggests the same dynamic image as the exterior. It also offers great ergonomics for optimum operation of driving controls. Adding to the comforts of its high-quality interior amenities, the Civic comes with a USB audio interface for direct connection to digital audio players and other USB devices that contain MP3, WMA or AAC music files.

All these and more makes the Civic a much celebrated model with more than 100,000 unit sales in the Philippines and over 18 million unit sales in more than 160 countries. With over 100,000 Civic owners in the Philippines who share the same passion for thrill and innovation, Honda builds the Civic Republic!

So be part of the Civic Republic and drive on to the road of pure intensity with the new Civic! The 2010 Civic initially debuted last February 27 (Saturday) at Luzon dealerships.

For more details, check out www.hondaphil.com or visit any of Honda’s 26 dealerships nationwide.

Always remember to try before you buy. Be smart! Test drive!

Philippine Star

Tsikot.com Philippines

The Honda Civic is the public’s undisputed Compact Sedan of the Year for three years in a row. Gaining recognition from the 2009 Auto Focus People’s Choice Awards, Honda Cars Philippines, Inc. celebrates the general public’s nonstop support to the Civic.

The Auto Focus People’s Choice Awards is an annual event that empowers the general public to vote for their favorite automobiles in the country. Now on its 5th year, 2009 AFPC winners were determined by tallying the votes generated from online, newspaper, magazine and radio polls. The Auto Focus People’s Choice Awards is a reflection of a vehicle’s market appeal and popularity.

Since the entry of the 8th generation model in 2006, the Civic is still the leading choice of the market with its refreshed styling, sporty character and advanced technologies. No wonder, over 100,000 Civic units have already been sold in the Philippines since its entry in 1991. With over 100,000 Civic owners sharing the same passion for excitement and innovation, Honda builds THE CIVIC REPUBLIC – a republic of like-minded people who exude the same character as the Civic: attractive, fun-loving, gadget savvy, reliable and responsible.

“Ever grateful for the constant trust and confidence of our dear customers, we dedicate all these achievements to them. These prestigious awards and remarkable sales would not have been possible without their support. Rest assured that we at Honda will consistently search for new ways to exceed their expectations.” said Mr. Hiroshi Shimizu, HCPI President and General Manager.

Experience the award-winning performance of the Civic. Be smart and schedule a testdrive in any of the 26 Honda dealerships in the country. For more details, visit www.hondaphil.com.

Tsikot.com Philippines

Honda Cars Philippines, Inc. (HCPI) dominated the passenger car (PC) segment during the first quarter of the year with 3,869 unit sales. This was 33% higher than the 2,920 units it sold in the same period last year. With the entry of the 3rd generation City in January, Honda was able to secure its claim in the PC market for three consecutive months. Data released by the Chamber of Automotive Manufacturers of the Philippines (CAMPI) showed that Honda captured 38% share of the PC market during the first quarter.

Out of Honda’s 3,869 year-to-date PC sales, 58% were composed of City sales, 24% Civic, 15% Jazz and 3% Accord.

Designed to change the rules on how subcompacts should be like, the City raked considerable following in the market today. The new City brings out the most spirited driving performance in its class with a maximum power output of 120 ps maximum for its 1.5 variant. The entry of the 3rd generation City completes Honda’s all i-VTEC line-up that promises optimum power yet fuel efficient performance. To further enhance fuel efficiency, it comes with a class-leading 5-speed automatic transmission to reduce engine revolution and stress. The City also ups the ante when it comes to safety. It inspires confidence in all-around protection with its dual SRS airbags (except for City 1.3A MT), Anti-lock Brake System and Electronic Brake-force distribution with Brake Assist features.

Apart from the City, the Civic likewise gained favorable market reception to help seal PC leadership. The Civic dominated the compact sedan class with a total of 933 unit sales in the first quarter. Sporting advancements in all technological aspects, the multi-awarded Civic is designed to bring utmost value for money for the customer’s utter satisfaction. Just like the City, the Civic delivers the most powerful driving performance in its class. Powered by the newly developed i-VTEC engine, its 1.8-liter variant combines spirited acceleration that is comparable to a 2.0 liter engine yet achieves fuel economy that is similar to a 1.6-liter engine. The Civic also comes with a class-leading 5-speed automatic transmission for better fuel economy.

Out of all the passenger cars in the market, City and Civic models were among the top 3 best selling cars in the market.

Despite the tough economic condition, Honda remained optimistic as it managed to register sales growth. “We hope that the 33% increase in our first quarter PC sales reflects the beginning of a positive trend in 2009. We believe that the domestic automotive market will be relatively favorable with the market’s continued patronage and support. Rest assured that the public’s unwavering confidence and trust in the Honda brand only inspires us to continue providing high quality, reliable, fuel efficient, fun to drive and the best value for money vehicles.” said Mr. Hiroshi Shimizu, HCPI President and General Manager.

Experience Honda’s superior performance firsthand and schedule a testdrive. Visit www.hondaphil.com to know more about Honda’s products, services and latest offering.

Honda Philippines Media Release

Tsikot.com Philippines

The 70’s was a great decade for all things supreme. The 8 track, the bellbottoms, Pong, Rock ‘em sock ‘em robots, Farah Fawcett’s feathered hair, and the one thing that didn’t get left in the 70’s: the Honda Civic.

Supreme in Sales
Since it was first introduced in the 70’s the Honda Civic has been the most popular compact sedan. Currently sitting at the top of the fiercely competitive compact class, the Civic has a long running reputation for reliability, low maintenance costs, and fuel efficiency that keep it at the top of the list. It is the number one selling compact sedan since the introduction of the 8th generation model in 2006. In fact, from 2006 up to the present day, the Civic’s closest competition trails at about two-thirds of the Civic’s total sales.

Reigning in Awards
The excellence of the Honda Civic is not only recognized by the buying public, the critics have also taken note of its supremacy.

The Civic has had a strong showing in the local awards scene for the past few years, winning the Auto Focus Compact Sedan of the Year for two years running and the prestigious Automobile of the Year in 2007. Also in 2007, it was chosen as the C! Editor’s Pick for Compact Car and Car Awards Group Inc.’s (CAGI) Compact Car of the Year. But 2006 was the year of the Civic in the CAGI Car of the Year Awards as it took home three major awards namely the Compact Car of the Year, the Value for Money Award, and the much-coveted Car of the Year honors. Before that, J.D. Power Asia Pacific named the Civic the Best Midsize Car of 2004.

Internationally, the Civic is also a force to reckon with, boasting of a number of awards, which validates its overall performance. Recently, the Insurance Institute for Highway Safety (IIHS) recognized the Honda Civic Sedan as a 2009 “Top Safety Pick” due to its strict compliance with industry safety standards. The award came as no surprise considering the safety features included in the Civic such as the adjustable 3 pt. ELR seat belts with pre-tensioner, Anti-lock Brake System, Electronic Brake Force Distribution with Brake Assist and G-CON body structure which allows better impact absorption.

Aside from its safety features, the Honda Civic’s reliability, fuel-efficiency, and even resale value also earned the nod from Kelley Blue Book’s kbb.com and Cars.com. Kbb.com, the trusted automotive information resource, named the Civic Sedan one of its 2009 Best New Family Vehicles as well as the 2009 Best Resale Value Award in the Brand category. For the fifth time, kbb.com also put the Civic on its “2009 Best Resale Value: Top 10″ list. In describing the Honda Civic, editors at kbb.com, waxed about its “unrivaled reliability” and described it as the vehicle “by which all its competitors are measured.”

Cars.com also expressed the same high regard for Honda Civic when it won the Cars.com Lifestyle Awards as the “Best New Car for First-Time Drivers” for 2008. In explaining why they chose the Civic, the staff of Cars.com described it as “safe, reliable, gets good mileage, retains its value and has a lot of standard features.” In addition to that, “the Civic has sporty handling and a sharp-looking exterior in coupe and sedan models. The interior is futuristic and well-made, and the doors shut with a solid thunk.”

The Best Packaged Sedan
The 2009 Honda Civic’s impressive resume does not end with the awards. The Civic is most renowned for the many choices it offers to the buying public. It is available in different types to satisfy the demands of different drivers. The Civic is available in the 1.8V and 1.8S in manual and automatic transmission and the 2.0S-L in automatic transmission. The range of colors available to suit your taste and lifestyle include Alabaster Silver, Bluish Silver, Habanero Red, Night Hawk Black, and Carbon Bronze (exclusive for 2.0 S-L).

But for all of the Honda Civic’s impressive showing in sales, its gamut of awards, and the many testaments to its stylish interior and eye-catching exterior, the best judge of its performance remains to be you, the driver. Nothing beats experiencing the product yourself to see how it measures up against the competition and ensure that you’re getting your money’s worth. Evaluating your car of choice has indeed become more important during these trying times than ever before.

So go ahead, get behind the wheel of the Civic just waiting for you at that Honda dealer near you and see why this wonder of a car has reigned supreme in the world of compact sedans since the 70’s.

For more information about the Honda Civic, go to www.hondaphil.com.

Honda Philippines Media Release

Tsikot.com Philippines

Honda Cars Philippines, Inc. bares plans to adjust prices of its multi-awarded compact sedan, Honda Civic.  Since its introduction in 2006, the 8th generation Civic has rocketed sales charts and has consistently gained market leadership in its class.  To date, the Civic has been well received by almost 18,000 happy customers.

Due to increased production cost brought about by the weakening of local currency, Honda plans to bring Civic prices to normal levels.  Effective December 01, 2008, price of all Civic models will increase by P20,000.  Base model Civic 1.8V with manual transmission will be priced Php 830,000.  The best-selling variant, Civic 1.8S with automatic transmission will be priced Php 919,000 while its top of the line variant 2.0SL with automatic transmission will be priced Php 1,150,000.The Civic comes in 1.8 liter engine (SOHC, 140ps @6300 rpm) and in 2.0 liter engine (DOHC, 155ps @ 6000 rpm) in i-VTEC configuration that delivers a perfect balance of power and fuel efficiency.  During Honda’s fuel economy drive entitled Honda Challenge Cup, the 1.8 Civic posted 21.48 km/li by Alan Sevilla of NU107 and Barbara Lorenzo of Businessworld.  Choosing a natural driving environment for the competition, media participants traversed traffic congested roads of Ayala Avenue, Sen. Gil Puyat Avenue, EDSA and even the highways of North Luzon Expressway on the way to Dau, Pampanga.

Embodying class-leading technology, promising fuel economy and excellent engine performance, the 8th generation Civic has made its mark worldwide.  Here in the local market, the Civic has won back-to-back premier accolades which include Car of the Year Award by the Car Awards Group Inc. and Automobile of the Year during the 3rd Auto Focus People’s Choice Awards.  These awards are a testimony to the living legacy of Honda to produce cars of the highest quality, geared towards total customer satisfaction.

The Civic is available in exciting colors: Nighthawk Black Pearl, Habanero Red, Bluish Silver and Alabaster Silver.  Exclusive colors available for the 2.0 li model are Carbon Bronze and Pearl White Mica.

For more details, you may contact any of Honda’s 24 dealership network or simply log on to www.hondaphil.com.

Tsikot.com Philippines