All New City Changes the Rules in Style and Performance

Honda Cars Philippines, Inc. eagerly opens year 2009 and the rest of the automotive industry with the arrival of its highly anticipated model, the All-New Honda City. Following the recent success of the new Jazz, the introduction of the 3rd generation City reinforces its claim in the passenger car segment.

The new City presents cutting-edge design and technologies that shall set new standards in it class. Bearing refined and class-leading features that are once reserved for luxury vehicles, the City neatly merges modernism with practicality for an ultimate driving pleasure. It simply changes the rules on how subcompacts should be like.

Taking inspiration from an arrowshot form design concept, the All-New City ascertains sleek and powerful stance from any angle. It features streamlined grille, harmonized with sharp headlights, smoother contours with rooflines that finish off to a higher rear deck and a 15” tire size to enhance its over-all sporty design. Read more

Honda Projects 10% Sales Growth with Launch of All-New City Models

Honda Cars Philippines Inc. forecasts over 10 percent increase in sales this year from a negative 17 percent growth last year as it invests P140 million for the local assembly of its all-new City models, which are expected to drive the company back to a growth path despite the turmoil in the global auto market.

HCPI president Hiroshi Shimizu told reporters at yesterday’s launch of the locally assembled City 2009 the global crisis that is harshly affecting the auto market abroad is not seriously affecting Philippine auto operations.

“There is no big impact in the Philippines compared with other countries,” Shimizu said. Read more