Toyota Celebrates 20th Anniversary with Fuel Efficient Models Made More Affordable
Toyota Motor Philippines Corp. (TMP) leads the market with a share of 37% for May 2008, as based on the reports from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI). The passenger car segment garnered 39.2% and the commercial vehicle segment, 36%. This role gives Toyota a sense of responsibility to its customer’s needs.
It understands that with the continuous surge of fuel prices, there is a need to be as cost effective as possible. For the month of June, 2008, Toyota sets the stage for its upcoming 20th Anniversary Celebration in August by making three of its bestselling and fuel efficient models, easily available. An Avanza, Innova, or Vios could be purchased for only P200 a day. Read more
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