Report: Toyota tips Prius family to take #1 slot by decade’s end

Toyota Prius – Click above for high-res image gallery

With the first year of this decade only a few days behind us, Toyota is already making sales predictions for the coming nine years. And according to a new report from Bloomberg, the Japanese auto giant believes that the Prius will become its top-selling model in the United States by the end of the decade.

The sales forecasts take into account the expansion of the Prius line from the current hybrid sedan to incorporate new bodystyles, including the MPV version set to be unveiled shortly at the Detroit Auto Show.

The Camry stands as the company’s top-selling model currently, but with sales of the Camry lagging and the Prius expanding, the dedicated hybrid – though facing increased competition from the likes of the Nissan Leaf and Chevrolet Volt – is tipped to take the top spot in the Toyota lineup.

Gallery: Review: 2010 Toyota Prius