Report: GM poaches Hyundai marketing VP Chris Perry to head Chevy PR
Filed under: Motorsports, Hirings/Firings/Layoffs, Marketing/Advertising, Chevrolet, GM
The constant churn at General Motors’ U.S. marketing organization continues with the hiring of former Hyundai marketing vice president, Chris Perry (right), to run marketing for the Chevrolet brand. Perry follows former top Hyundai marketing chief Joel Ewanick over to GM just five months after replacing him as the head of marketing at the Korean automaker. Perry is the fourth marketing executive chosen to run Chevrolet in the past 13 months.
Perry, 50, who spent 10 years at Hyundai in various positions, has left the Korean automaker effective immediately. Hyundai isn’t yet prepared to name a successor to Perry, though we expect to hear something in the next couple weeks. Ewanick sounds pretty excited to have Perry working for him again, saying in the post-jump press release that Perry has a “unique ability to integrate strategic and creative marketing activities across all communications disciplines to reconnect consumers to the Chevrolet brand.”
With Perry entering the fold at Chevy, someone had to move out, and that person is Jim Campbell. But while Campbell didn’t get much of a chance at Chevy, he may have gotten a far more exciting job as he has been named vice president of GM’s performance vehicles and motorsports unit. That doesn’t sound like a demotion – or a bad gig – in our estimation.
[Sources: General Motors, Automotive News - sub. req.]
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