Report: Chrysler updates ‘Imported From Detroit’ logo
Filed under: Etc., Marketing/Advertising, Chrysler
Chrysler is kicking up its “Imported From Detroit” marketing campaign with a new logo featuring the Detroit Fist – a downtown monument to Joe Louis – surrounded by the Chrysler wings.
Chrysler is hawking $29 t-shirts, $48 hoodies, $55 zip-up sweaters and $20 beanies sporting the logo and the “Imported From Detroit” tagline, with proceeds being funneled to Detroit-area charities, including the Boys and Girls Clubs of Southeast Michigan, Habitat for Humanity Detroit and the Marshal Mathers Foundation. You can snatch up your own at www.collection.chrysler.com.
[Source:Chrysler via Detroit Free Press | Image: Chrysler]
Report: Chrysler updates ‘Imported From Detroit’ logo originally appeared on Autoblog on Mon, 14 Mar 2011 07:58:00 EST. Please see our terms for use of feeds.
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